Aphiwe Dineka
Merchandiser
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About
Dynamic customer service-oriented individual, with over 5 years of experience in driving sales through creative marketing strategies. Proficient in customer service, communication, and time management. Strong ability to work both independently and collaboratively. Computer literate (MS: Word, Excel, Powerpoint, Onenote and Access).
Experience
Merchandiser - PepsiCo (Smollan)
(2025-11 - 2026-01)
- Planning and implementing product presentation in retail stores to maximize sales.
- Managing everything from shelf stocking and display creation to inventory control and promotions.
- Analysing sales data to ensure the right products are in the right place at the right time.
Shop Assistant - RFO (TFG Store)
(2023-10 - 2024-04)
- Delivered excellent customer service and represented the brand effectively.
- Proactively sought out sales opportunities and managed visual merchandising.
- Exceeded customer expectations with tailored product solutions.
Brand/Sales Promoter - Innovative Retail Account Management (IRAM)
(2023-07 - 2023-12)
- Boosted brand visibility through events, demos, and promotions.
- Conducted consumer surveys and provided insightful product education.
- Contributed to achieving team sales targets.
Sales Promoter - Tradeway Promotion
(2019-12 - 2021-01)
- Executed market research to enhance promotional strategies and sales.
- Engaged customers with product knowledge, boosting demand and interest.
- Recommended products to meet customer needs and increase sales.
Education
National certificate - Human Resource Management - False Bay College (Khayelitsha Campus)
National certificate - Human Resource Management - False Bay College (Khayelitsha Campus) (2025)
NCV - Transport and Logistics - False Bay College (Khayelitsha Campus) (2024)
Grade 11 - Harry Gwala Senior Secondary School (2014)