SALES REPRESENTATIVE - Lactalis South Africa
(2025-05)
Drive sales growth across a portfolio of leading dairy and beverage brands by managing key retail accounts, strengthening customer relationships, and executing sales and merchandising strategies to maximise revenue, product availability, and market share.
- Achieved 65% sales growth by expanding existing accounts, identifying new business opportunities, and increasing product penetration.
- Represent the Parmalat, Bonita, Président, Steri Stumpi, and Cremora brands across the assigned territory.
- Manage key retail accounts, including SPAR, Pick n Pay Family Stores, and OK Foods, ensuring exceptional customer service and account growth.
- Execute structured call cycles, negotiate additional shelf space, and implement promotional activities to maximise product visibility and sales.
- Build long-term customer relationships while consistently achieving sales, distribution, and merchandising targets.
- Monitor stock availability, generate orders, manage returns, and resolve customer queries to maintain high service standards.
- Analyse sales performance, competitor activity, and market trends to identify opportunities for business growth and increased market share.
SENIOR SALES REPRESENTATIVE - Pack 'n Stack
(2019-05 - 2025-05)
Delivered sustained sales growth by managing a portfolio of key wholesale and retail FMCG accounts while representing the Reckitt Benckiser brand. Strengthened customer relationships, expanded market presence, and executed strategic sales, merchandising, and promotional initiatives to increase revenue, product distribution, and customer satisfaction.
- Achieved 58% sales growth by expanding existing accounts, identifying new business opportunities, and increasing product penetration across the territory.
- Managed a portfolio of key wholesale and retail customers, including Masscash, Weirs/Jumbo (CBW), Spargs (RNE), SPAR, Pick n Pay (Corporate & Family), Empumalanga Wholesalers, Siyama Cash & Carry, Viedgsville Wholesaler, and Big Daddy's.
- Represented the Reckitt Benckiser brand, consistently achieving sales, distribution, volume, and market share objectives.
- Developed strong customer relationships through consultative selling, structured call planning, and proactive account management.
- Negotiated additional shelf space, promotional displays, secondary placements, and product listings to maximise brand visibility and sales performance.
- Executed merchandising standards, promotional campaigns, product launches, and in-store marketing activities to strengthen brand presence and drive revenue growth.
- Led and supported merchandisers, ensuring planogram compliance, pricing accuracy, stock availability, and merchandising excellence across all customer accounts.
- Analysed sales trends, monitored competitor activity, prepared territory performance reports, and implemented strategies to improve sales performance and identify new growth opportunities.
- Ranked #1 Dedicated SPAR Sales Representative (Regional) and #2 Dedicated SPAR Sales Representative (National) in recognition of outstanding sales performance, customer growth, and consistently exceeding sales targets.
- Successfully managed and expanded relationships with major FMCG wholesale and retail customers, including SPAR, Pick n Pay, Masscash, Boxer, Weirs/Jumbo (CBW), Big Daddy's, Spargs (RNE), Rhino, and Bargain Wholesale, driving increased product distribution, brand visibility, and sales growth.
WHOLESALE & RETAIL REPRESENTATIVE - Glenryck (Simply Sales)
(2019-02 - 2019-04)
Managed a portfolio of wholesale and retail FMCG accounts, representing the Glenryck brand across the assigned territory. Drove sales growth through strategic account management, effective merchandising, customer relationship development, and consistent execution of sales and promotional initiatives.
- Managed key wholesale and retail customers, including Weirs/Jumbo (CBW), Big Daddy's, Spargs (RNE), and Bargain Wholesale, ensuring consistent account growth and service excellence.
- Increased sales by developing customer relationships, identifying new business opportunities, and executing structured sales call cycles.
- Negotiated additional shelf space, promotional displays, and product listings to maximise brand visibility and improve sales performance.
- Executed merchandising standards, promotional campaigns, and maintained stock availability to ensure excellent product presentation and customer satisfaction.
- Analysed market trends and competitor activity while consistently achieving sales, distribution, and merchandising targets across the territory.
WHOLESALE & RETAIL REPRESENTATIVE - Vector Logistics
(2015-09 - 2018-10)
Joined Vector Logistics as a Wholesale & Retail Representative and was promoted within 10 months to the dedicated Lucky Star Wholesale & Retail Representative role in recognition of strong sales performance. Managed key wholesale and retail accounts, driving sales growth, expanding product distribution, strengthening customer relationships, and executing sales and merchandising strategies to maximise brand performance.
- Managed wholesale and retail accounts, including Weirs/Jumbo (CBW), Big Daddy's, Spargs (RNE), Rhino, Boxer Distribution Centre & Stores, SPAR, and Bargain Wholesale.
- Increased sales and market penetration by developing long-term customer relationships, identifying growth opportunities, and expanding product distribution.
- Negotiated additional shelf space, promotional displays, secondary placements, and product listings to enhance brand visibility and maximise sales.
- Executed merchandising standards, promotional campaigns, and in-store marketing initiatives while ensuring planogram compliance and optimal product availability.
- Analysed customer buying trends, competitor activity, and market conditions to identify opportunities for revenue growth and increased market share.
- Managed order generation, stock availability, and customer queries while maintaining exceptional service standards across the territory.
- Prepared sales reports, monitored territory performance, and consistently achieved sales, distribution, and merchandising targets.
- Promoted within 10 months at Vector Logistics from Wholesale & Retail Sales Representative to Dedicated Lucky Star Wholesale & Retail Representative based on exceptional performance.
SALES REPRESENTATIVE - Blaze Sport
(2015-02 - 2015-08)
Drove sales growth by promoting sports clothing and equipment to wholesale and retail customers. Built strong client relationships, identified new business opportunities, and delivered exceptional customer service to maximise revenue and customer retention.
- Increased sales by identifying new business opportunities and developing long-term relationships with wholesale and retail customers.
- Promoted and sold a comprehensive range of sports clothing and equipment while consistently achieving sales targets.
- Managed customer accounts, quotations, orders, and after-sales support to ensure exceptional service and repeat business.
- Monitored market trends and competitor activity to identify growth opportunities and strengthen market presence.
GUARDING & FLEET MANAGER - Optimum Security - East London
(2014-05 - 2015-01)
Managed security operations across the East London region, leading a team of 100+ security personnel while overseeing fleet management, client relationships, operational compliance, and business development. Ensured efficient service delivery.
