Avi Sewnarain

Dynamic and performance-driven Retail Store Manager / General Manager with 18+ years of expertise leading high-volume retail operations, optimizing store P&L, and driving revenue growth across premier South African brands (Cape Union Mart, Tread & Miller, Sportsmans Warehouse). Proven track record in multi-store leadership, visual merchandising, stock turn optimization, and workforce productivity. Skilled in leveraging data analytics and modern POS systems to elevate customer experience and maintain strict loss prevention standards.

Adept at coaching high-performing sales teams and fostering cross-functional excellence.

Shift Leader / Supervisor / Leader (Cape Union Mart Pavilon) - CAPE UNION MART GROUP - Durban, South Africa

(2025-11)

Store Leader - CAPE UNION MART GROUP - Durban, South Africa

(2022-08 - 2025-10)

• Operational Leadership: Direct overall store performance, sales strategies, and daily operations for Cape Union Mart La Lucia.
• Financial Performance: Consistently meet and exceed sales turnover targets by monitoring key metrics, customer conversion, and basket size.
• Team Empowerment: Lead, schedule, and mentor a high-performing sales floor team; drive employee development and succession planning.
• Stock & Compliance Management: Execute inventory audits, manage ordering procedures, and maintain zero-tolerance loss prevention strategies to safeguard store assets.

Store Leader (Tread & Miller – Gateway & Watercrest) - CAPE UNION MART GROUP - Durban, South Africa

(2018-05 - 2022-07)

• Managed daily branch operations, staff rosters, and financial reconciliations for high-footfall flagship locations.
• Elevated visual merchandising standards and localized promotional campaigns, directly increasing store traffic and customer retention.
• Maintained exceptional audit scores through strict adherence to inventory control, register checks, and housekeeping protocols.

Shift Leader / Supervisor / Assistant Leader (Cape Union Mart) - CAPE UNION MART GROUP - Durban, South Africa

(2015 - 2018-04)

• Supervised floor execution during peak retail trade hours, optimizing weekend staffing schedules to deliver world-class service.
• Led in-store product training sessions, boosting staff sales techniques and add-on sales rates.

Floor Manager / Head of Department - SPORTSMANS WAREHOUSE - Durban, South Africa

(2012 - 2015-10)

• Oversaw high-risk product categories, stock turn, and visual merchandising across Pavilion, Gateway, and Hillcrest branches.
• Analyzed fast and slow-moving items with senior management to adjust inventory levels and optimize sales floor density.
• Managed employee performance, grievance handling, and continuous coaching on the "ABC of Selling" framework.

Sales Assistant & Flexi Cashier - SPORTSMANS WAREHOUSE - Durban, South Africa

(2006-12 - 2012)

Senior Certificate (Matric) - Hillgrove Secondary School