Benny Mlaba

Draft and edit media advisories, media statements, social media content, speeches, and digital communication material. Coordinate media relations activities including interviews, media tours, press attendance, and stakeholder engagement. Manage real-time event coverage through photography, videography, and digital content creation.

Public Relations & Communications Coordinator - Hollywoodbets

(2024-02)

• Draft and edit media advisories, media statements, social media content, speeches, and digital communication material.
• Coordinate media relations activities including interviews, media tours, press attendance, and stakeholder engagement.
• Manage real-time event coverage through photography, videography, and digital content creation.
• Monitor and source company-related news coverage across print, broadcast, online, and social media platforms using media monitoring tools including Novus and Newsclip.
• Compile and distribute daily media coverage reports for senior management and key stakeholders.
• Coordinate branding and promotional material in line with corporate identity and brand guidelines.
• Facilitate interviews and multimedia content production for external digital platforms.
• Maintain communication records, content logs, and media databases.
• Build and maintain relationships with mainstream, community, and digital media platforms.
• Support corporate reputation management through accurate and timely communications.
• Strengthened media engagement and visibility through consistent media coordination and proactive content distribution.
• Supported successful execution of brand and corporate events through integrated media and communications support.
• Enhanced digital storytelling through engaging multimedia and social media content.

Assistant Public Relations Officer - HEALTH AND OTHER SERVICES PERSONAL TRADE UNION OF SOUTH AFRICA (HOSPERSA)

(2021-10 - 2023-09)

• Developed and coordinated communication and public relations strategies to enhance organisational visibility and stakeholder engagement.
• Acted as media liaison and spokesperson for the organisation.
• Coordinated media statements, press releases, and communication material.
• Managed internal and external communications across multiple platforms.
• Planned and coordinated provincial congresses and stakeholder events across all nine provinces.
• Built and maintained strong relationships with media stakeholders and strategic partners.
• Created multimedia content including photography, videography, social media content, and promotional material.
• Wrote speeches, articles, and editorial content for organisational publications and leadership.
• Conducted media lobbying and coordinated media attendance at events and organisational activities.
• Designed branding and promotional material including posters, calendars, and event collateral.
• Successfully supported national stakeholder engagement initiatives and large-scale organisational events.
• Improved media visibility and public engagement through strategic communications support.
• Strengthened organisational branding through impactful multimedia and promotional campaigns.

Communications Intern - Department of Environmental Affairs

(2018-04 - 2020-03)

• Wrote and edited articles, media statements, newsletters, and promotional material for internal and external communication platforms.
• Supported social media management and digital communication campaigns across Facebook, Twitter, and Instagram.
• Planned and coordinated outreach programmes, exhibitions, and public engagement events.
• Managed event branding and communication support for internal and external initiatives.
• Conducted media monitoring and compiled communication reports.
• Coordinated stakeholder communication and media engagement activities.
• Assisted in developing communication strategies and campaign implementation plans.
• Contributed to improved digital engagement through social media campaigns and multimedia content.
• Supported successful delivery of environmental awareness and outreach initiatives.
• Strengthened communication consistency across departmental platforms.

BA Honours - Media Studies - University of South Africa (2026)

BA - Communications Science - University of South Africa (2017)

Matric - Protea Secondary (2007)