Digital Marketing Executive at Corporate Graphics (2025-10 – Present)
Key Accounts: FDH Bank Plc, Old Mutual Malawi, Ekhaya Farms Food, Enkosi Coaches & TFM
- Lead and own the end to end digital marketing function, developing and executing data driven strategies aligned with client objectives and local market dynamics.
- Translate client briefs into full funnel campaign plans, defining channel mix, budgets, KPIs, and performance forecasts to drive awareness, engagement, and conversions.
- Plan, launch, and optimise multi channel campaigns across Google Ads, Meta, YouTube, and LinkedIn, ensuring efficient spend, scaling performance, and consistent delivery against targets.
- Establish and manage tracking infrastructure using Google Analytics 4, Meta Pixel, and Google Search Console, ensuring accurate data collection, attribution, and performance measurement.
- Build and maintain live dashboards and deliver weekly and monthly reports with actionable insights, continuously optimising campaigns based on data and testing.
- Lead SEO strategy and execution, including keyword mapping, technical optimisation, and content direction tailored to Malawi's market (English & Chichewa), improving organic visibility and traffic.
- Drive conversion rate optimisation and digital growth by improving websites, landing pages, and user journeys, while collaborating cross functionally and supporting new business through proposals and digital strategy input.
Digital Marketing Specialist at O Squared Marketing (2024-11 – 2025-10)
Key Accounts: Standard Bank Malawi, Old Mutual Malawi, Press Corporation Ltd & Coca-Cola Beverages Malawi
- Conducting in-depth keyword research, competitor gap analysis, and on-page/off-page SEO optimizations to improve organic search rankings and drive targeted traffic.
- Development and executing marketing plans to reach targets from brand awareness to product promotion.
- Managing and optimizing paid advertising campaigns across digital channels.
- Performing comprehensive competitor benchmarking to identify market opportunities, refine positioning, and ensure campaigns remains ahead of industry trends.
- Monitoring and reporting on digital marketing KPIs and metrics, including website traffic, conversion rates, and return on investment (ROI).
- Planning and executing multi-platform content calendars (social media, blogs, email) to ensure consistent brand messaging and engagement.
- Analyzing audience behavior, demographics, and engagement data to refine ad targeting, messaging, and campaign relevance.
- Developing high-impact digital marketing strategies using market research, consumer insights, and performance analytics to align with business goals.
- Designing and curating platform-specific content (graphics, videos, copy) tailored to audience preferences and campaign objectives.
Google Ads Manager, SEO at Mr Turf (2024-06 – 2025-12)
- Research and bidding on high-intent keywords, optimizing match types, and refining negative keywords.
- Targeting organic keywords with strong search volume, optimize content, and align with paid search strategy.
- Improving load speed, UX, and conversion paths for paid & organic traffic.
- Testing CTAs, forms, and content to boost engagement.
Digital Marketing Specialist at Simons Town Meubels (2017 – 2023)
- Spearheaded marketplace strategies for Takealot and Makro, resulting in a 25% increase in sales on both platforms.
- Defined and implemented targeted KPIs, enabling data-driven decision making and campaign optimization.
- Masterminded Google Ads campaigns that boosted website traffic by 40% and generated 30% more leads.
- Championed website user experience improvements, leading to a 15% reduction in bounce rate and improved SEO ranking.
Web Designer, SEO Specialist at Mako Marine Africa (2021 – 2023)
Freelance
- Overhauled website architecture and content, driving organic traffic to 500,000+ unique visitors monthly from around the world.
- Managed SEO expenses with meticulous detail, saving 10% of the allocated budget while exceeding traffic goals.
- Executed comprehensive PPC campaigns, achieving a cost-per-acquisition reduction of 20% and a 12% increase in sales.
- Collaborated with client to develop compelling marketing materials, boosting brand awareness and lead generation.
Web Design and SEO Specialist at eSkolweni (2022 – 2023)
Freelance
- Partnered with project managers and developers to brainstorm and implement innovative marketing solutions.
- Maintained a proactive approach to website health, ensuring optimal search engine crawl and indexing.
- Leveraged WordPress expertise to build a user-friendly, SEO-optimized e-commerce website, leading to a 20% improvement in conversion rates.
Junior Web Designer at WebPartner (2019 – 2019)
Contract
- Transformed mockups into functional, mobile-responsive websites using HTML, JavaScript, and AJAX.
- Streamlined business operations by integrating requested features and functionalities.
- Employed emerging technologies to enhance website performance and user experience.
