Boitumelo Molapo

Creative and organised digital marketing professional with experience managing social media, content and digital marketing for international clients. I create content for LinkedIn and Instagram, design graphics, write copy, manage content calendars and use AI tools to make workflows more efficient. I'm comfortable working independently, managing deadlines and taking content from an idea through to publishing and reporting.

Content & Digital Marketing Specialist at Self-employed / Freelance (2025-08 – Present)

• Create digital campaign assets across websites, LinkedIn, Instagram, YouTube and email.
• Design social graphics, carousels, thumbnails and promotional materials.
• Maintain a consistent visual identity across multiple digital channels.
• Develop website and landing-page designs supporting services, courses and campaigns.
• Turn content briefs and ideas into clear visual concepts.
• Work directly with the founder to understand requirements and refine creative work.
• Manage multiple creative projects and deadlines within a remote environment.
• Support podcast, speaking, course and brand campaigns with digital assets.

UI/UX Designer at BioEco Solutions (2024-06 – 2025-08)

• Translated business requirements into clear and functional designs.
• Designed responsive experiences across desktop and mobile.
• Created digital graphics and supporting marketing assets.
• Maintained consistency across colours, typography and visual elements.
• Improved website navigation, page structure and overall user experience.

Junior UI/UX designer at PlusNarrative (2022-07 – 2022-10)

Agency experience

• Applied typography, spacing and visual hierarchy across digital layouts.
• Worked with team feedback to develop and refine designs.
• Maintained consistency across digital design elements.

Junior Graphic Designer at Lerato Agency (2022-06 – 2022-06)

• Prepared final creative assets for delivery.
• Managed feedback and revisions while working to deadlines.

BCom in Sport and Recreation Management (Business & Marketing) – North-west university (2012 – 2015)

Certificate in Business Analysis Support Practices – Umuzi Academy (2021 – 2022)

Apprenticeship in Digital Marketing – Acadium (2025)