Managing Director at AdBoss Media Group (2023-08 – Present)
At AdBoss Media we specialize in brand architecture, working closely with organizations to define the overall brand structure, manage brand portfolios, establish brand hierarchies, and strategize brand extensions. Our services therefore encompass a comprehensive range of solutions to help you effectively develop, manage and maximize the impact of your brand strategy.
- Responsible for developing and implementing the agency's overall strategic direction and business objectives
- Setting goals and targets, identifying new business opportunities, and keeping up with industry trends
- Overseeing client relationships, ensuring that their needs are met and they are satisfied with the agency's services
- Maintaining regular communication, attending client meetings, and ensuring the successful delivery of projects
- In charge of the agency's financial performance, including budgeting, forecasting, and financial reporting
- Monitoring revenue, expenses, and profitability, as well as managing cost control measures
- Leading a team of creative, account management, and other support staff
- Setting performance goals, providing guidance, and mentoring, and fostering a positive and collaborative work culture
- Creating new business opportunities and expanding the agency's client base
- Identifying and pursuing potential clients, participating in pitches and presentations, and negotiating contracts
Manager: Marketing and Business Development – Lubricants at Engen (2021-03 – 2023-07)
- Developing marketing (Product Portfolio, Pricing, Promotion, Distribution) strategies for all Engen Lubricants Channels
- Strategically developing valuable new business opportunities to deliver new customer acquisition, volume, and margin targets
- Ensuring a seamless process is in place for new account acquisition, pricing, and ordering/delivery (Business Connexion Project)
- Managing product communications to customers and working with the ENGEN S&OP team to ensure new customers are supplied in full, and on time
Brand and Communications - Industrial lubricants at Engen (2019-03 – 2021-02)
- Developing and executing Global Industrial Lubricants (IML) B2B marketing strategy and programs to support PLI's business objectives
- Project managing Global B2B Industrial Lubricants marketing initiatives through completion within established deadlines
- Project managing CVL Services Project
- Supporting the sales team in adopting a customer-centric approach and enhanced conversations that assist customers in reaching their strategic milestones
- Supporting EMEA regions in developing customer value propositions and messaging
- Managing B2B Lubricants Solutions content curation & creation. This included editing Reasons to Believe (RTBs) for the key product portfolio
- Ensuring consistency in the messaging, branding, content, and look-and-feel of IML's internal and external communications and marketing material produced through the agency
- Administering marketing collateral including Catalogues and Brochures
- Editing B2B Lubricants Solutions' monthly Newsletter and social media pilot posts
- Creating social media posts - Used to assist in Sales Lead generation
- Providing support to regional marketing activities such as new product launches
- Managing B2B Lubricants Solutions' budget
- Building relationships and establishing rapport
Marketing and Business Development Manager – Commercial B2B at Engen (2017-04 – 2019-02)
Promoted from Third Party Marketing - Regional Sales Manager (November 2012 to April 2017). Promoted from Key Accounts Manager (November 2010 to October 2012). Also acting as National Sales Manager (17 March 2018 to date and 14 February to March 2017).
- Developing pricing strategies, balancing firm objectives, and prioritizing customer satisfaction
- Identifying, developing, and evaluating a marketing strategy, based on Engen's objectives, market characteristics, and cost and markup factors
- Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
- Directing the human resources function for the marketing team (hiring, training, and performance evaluations)
- Negotiating contracts with vendors and distributors to manage product distribution, establishing distribution networks, and developing distribution strategies
- Consulting with product development personnel on product specifications such as design, colour, and packaging
- Compiling lists describing product or service offerings
- Using sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business development, and monitoring market trends
- Selecting products and accessories to be displayed at trade or special production shows
- Collaborating with the legal team to resolve challenges, such as copyright infringement and royalty sharing with outside producers and distributors
- Coordinating and participating in promotional activities and trade shows
- Advising business and other groups on local, national, and international factors affecting the buying and selling of products and services
- Initiating market research studies
- Conduct economic and commercial surveys to identify potential markets for products and services
Marketing and Sales Manager / Business Development Manager at PYTRON Information Holdings and SANSL (2004-06 – 2010-07)
Promoted from Project Manager / Communications Manager
- Managing a team consisting of 4 Account managers
- Business development
- Initiating strategic partnership
- Presenting proposals
- Preparing tenders
- Managing all marketing communication
- Managing both above the line (ATL) and below the line (BTL) advertising for the client
Network Manager – Gauteng Region at Engen (2001-06 – 2004-05)
- Ensuring profitability of Engen Franchises including Quick shop (FMCG), fast foods, and forecourt sales
- Serving as Engen's brand custodian
- Collecting marketing intelligence
- Planning and implementation of monthly promotional activities for various outlets
- Planning and coordinating dealer monthly and team meetings
- Monitoring company assets
- Ensuring timely and effective communication for CRM and Crisis management
Business Development Officer at NT Ngidi Consulting (2000-11 – 2001-05)
- Direct Marketing
- Adverting
- Candidates search
- Conducting Interviews
- Office administration
Events and Communications Manager at BLACK MANAGEMENT FORUM (1999-08 – 2000-10)
- Conference organizing from conceptualization to Implementation
- Fundraising
- Media liaison
- Marketing
- Membership sales and membership liaison
- Office administration
Assistant Marketing Director at Chick-Fil-A (1998-11 – 1999-11)
