Bridget Kganare

I.D. Number 641120 0154 089.

Gender

Female. Race African.

Total years experience: 23 Years 5 Months.

Experience: General Manager: Marketing and Corporate (3 Years 7 Months)

• Marketing and Communications Consultant (1 Year 1 Month)
• Marketing Manager (2 Years 4 Months)
• Business Development Manager (1 Year 8 Months)
• Marketing Membership Manager (4 Years 5 Months)
• Marketing Executive (3 Years 9 Months)
• PR Officer (3 Years 7 Months)
• Training and Development Secretary (3 Years 2 Months)
• Advertising Sales Executive (10 Months).

Director (General Manager) - Legadima Transport Solutions

(2009-11)

Providing Logistical Solutions Services locally and Cross Border for the following Clients:

• Arcelormittal SA
• Macsteel
• BSI Steel
• Samancor
• Hormony
• Zambia Copper Company
• Omnia SA and Zambia

Director\Marketing Consultant - TurnAround Business Marketing Solutions

(2009)

Provide Marketing Services to Companies

• Communications Strategy
• Public Relations
• Corporate Identity
• Branding
• Events
• Clients: Karabo Trust
• City of Matlosana
• Mercedes Benz SA
• Eskom, Eskom Development Foundation
• Cradle of Humankind
• Blue IQ
• South African Tourism
• South African Breweries

General Manager: Marketing and Corporate Social Responsibility - Mercedes Benz Financial Services

(2006-04 - 2009-10)

• Establishing a marketing and corporate social responsibility department.
• Developing marketing / CRM / CSR strategy for both Mercedes Benz Finance and debis Fleet Management.
• Developing and managing implementation plan and implementation process and resources.
• Aligning Mercedes Benz Finance Marketing and CRM strategy to all Mercedes Benz brands and ensuring visibility with each brand.
• Promoting brand in line with different Mercedes Benz brands such as Mitsibushi Finance and Mercedes Benz Finance.
• Ensuring brand penetration for both Mercedes Benz Finance and debis Fleet Management.
• Aligning debis Fleet Management to the overall Mercedes Benz initiatives and promoting it as a Daimler Company.
• Developing media liaison, media engagement, advertising plans and implementation thereof.
• Media briefing sessions.
• Concentrated customer relationship management plan tapping into untapped markets.
• Customer retention plan.
• Customer testimonials promotions in form of supplements.
• Product development, launching, promotions and product workshops targeting customers.
• Introduction of quarterly external magazine and monthly internal magazine.
• Intranet Public Relations. internal and external communications plan, implementation calendar and implementation thereof.
• Government relations.
• Quarterly research report that entails competitor, industry, CSR, potential customer and market trends.
• Budget of R6 million for marketing and R10 million for Corporate Social Responsibility.
• Event management.

Marketing and Communications Consultant - Marketing Communications Company

(2005-03 - 2006-03)

• Developing annual strategies for Public Relations and communications on behalf of Eskom’s Communications Department, focusing on their drive to increase Capacity in SA.
• Eskom Holdings marketing and communications strategy.
• Eskom Development Foundations annual marketing and communications strategy.
• Stakeholder Relationship Management strategy, forms part of the annual strategies.
• Identifying stakeholder groups and segmentation.
• Market research and market trends quarterly reports.
• Compiling implementation plans based on strategies with supporting activity calendars.
• Compiling media plan and assisting with the implementation process.

Marketing Manager - Protekon Rail Solutions Division

(2003-06 - 2005-02)

• The Marketing Division and all PR functions.
• Responsible for marketing budget, marketing strategy, brand development, presentations, promotions, newsletters and Company profile.
• Ensuring growth of turnover.
• One on one presentation to potential clients, and identifying tender opportunities online and in the media.
• Costing new business.
• Awareness campaigns on running projects and corporate events.
• Investment programmes.
• Joint promotions with Transnet Group companies.
• Building sound relationships within Government such as Department of Transport, Public Works, Mineral and Energy and Public Enterprise.
• Identifying business opportunities in line with vision and mission.
• Developing business and marketing strategies.
• Research pricing and pricing policies, market research and market size analysis.
• Ensuring effective project management.
• Ensuring efficient communication internally by means of flyers and e-mail.
• Arranging promotional events in line with marketing and communications plan.
• Customer relationship, customer retention plans for each Business Unit.
• Arranging promotional gifts as part of the brand building exercise.
• Ensuring company gets positioned well in the market by means of media advertorial or editorial.
• Webpage design and management.
• Ensuring marketing activities are being promoted well by means of technology.
• Maintaining relationship with major client both within the Transnet Group and externally.
• Identifying and building strategic alliances.
• Monthly marketing activity reports.
• Participating in EXCO and MANCO meetings.

Business Development Manager - African Tramways

(2001-10 - 2003-05)

• Driving business development and marketing and communications functions, such as budget, marketing strategy, branding, client presentations, costing and logistics, distribution and planning, promotions, newsletters and company profile.
• Ensuring growth of turnover by identifying new business by means of direct marketing to target markets and via tendering opportunities online and in the media, including word of mouth of potential opportunities via networking events and by means of membership with management institutes and forums.
• Market research in terms of pricing strategies and market size analysis.
• Ensuring effective project management.
• Ensuring efficient communication internally by means of flyers and e-mail.
• Arranging promotional events such as breakfast briefings, to further attract new business and build customer relationships.
• Arranging promotional gifts as part of the brand building exercise.
• Ensuring company gets positioned well by means of media advertorial or editorial.
• Liaising progress via monthly feedback session.
• Maintaining African Tramways Webpage such as updating and formatting.
• Ensuring that marketing activities are being promoted well by means of technology.
• Maintaining relationship with major clients such as SA's major oil companies; Sasol, Total and Engen with regards to transportation of their products nationally and across SA’s borders.
• Growing links within the Ministry of Minerals and Energy to participate in Oil and Mining Charter.
• Identifying and building strategic alliances.
• Monthly marketing reports.
• Participating in management meetings.
• Managing a division of 5 Account Executives.

Marketing Manager - Ndawo Consulting

(2000-06 - 2000-12)

• Identifying and responding to suitable tenders off the internet, media and Government Gazette.
• Preparing presentations, proposals and quotations for tenders.
• Presenting to clients.
• Managing projects such as Rihanyo, which was held with the Department of Health. The project entailed the introduction of suitable packaged technology at Hospitals and Health institutions.
• Presentations to sell project to such institutions.
• Evaluating and creating a suitable program, together with alliance, SAP SA. The project entailed introduction of SAP computer systems at all Health Institutions and Hospitals.
• Launching program written in conjunction with SAP SA after implementing program.
• In-house newsletter, advertorial: media liaison and promotional events.
• Leading process of company branding with profiles and pamphlets.
• Preparing surveys to identify improvement of services.
• Managing a team of junior consultants.

Marketing Membership Manager - South African Institute of Management

(1996-01 - 2000-05)

• Increasing SAIM’s corporate and personal membership.
• Identifying potential members.
• Direct marketing to personal members and presentations to invite corporate members.
• Membership services entail promotional events such as breakfast sessions, cocktail functions and golf days, with guest speakers talking on management and change management in SA.
• Structured membership services particularly for corporate members such as FNB, Anglo America and all Sancorp companies.
• Departmental budget.
• Arranging in-house workshops for corporate members and overall workshops as part of membership services.
• Arranging joint events with BMF, SACOB, FABCOS and NAFCOC to ensure down flow of communication such as management and leadership.
• Presentations – preparing and presenting all PR for company and both corporate and personal members.
• Managing maintenance of membership database.
• Newsletter, company profile and management magazine.
• Managing a Department of 4.

Marketing Executive - South African Breweries

(1992-02 - 1995-11)

• Participating in setting up SAB Centenary Center.
• Branding and promotions.
• Distribution channels internationally.
• Communicating with advertising and branding companies and Architects on the layout of the Centenary Center.
• Arranging international celebrations for the SAB 100 centenary anniversary.
• Arranging launch of SAB Centenary Center; SAB Beer Museum, Newtown Johannesburg
• Arranging for guest speaker, Dr Mandela, to open the Centenary Center.
• Compiling pamphlets on centenary celebrations.
• Organising participating companies to promote and sponsor centenary celebrations such as Nissan SA and Mercedec Benz SA.
• Other major project was internationalising Castle Lager.

Marketing Executive - Nissan South Africa

(1988-07 - 1992-01)

• Arranging vehicle launches hand in hand with Marketing Department.
• Organising promotional events at Training Center, communicating with catering companies and branding companies.
• Communicating nationally with Nissan Dealerships with regards to transport, accommodation and training budgets for training of employees.
• Arranging 3 different weekly workshops for Nissan Employees nationally.
• Welcoming guests.
• Screening and arranging Lecturers.

Training and Development Secretary - Sasol Ltd

(1985-05 - 1988-06)

• Preparing training material.
• Communicating with delegates on courses and workshops.
• Secretarial duties to Training and Development Head.
• Dictaphone typing and taking minutes during meetings.

Advertising Sales Executive - Perskor

(1982-11 - 1983-08)

• Cold canvassing companies to advertise in the Citizens Classifieds.
• Telesales.

Diploma - Transport and Logistics - RAU (2005)

Diploma - Marketing Management - South African Institute of Management (1996)

Diploma - Public Relations - South African Institute of Management (1996)

Matric - St Joseph's Convent (1981)