Bryan Pattison

Sports brand and commercial professional with more than 20 years in the sport and fitness environment and over six years in sporting-goods sales, key accounts and brand development.

Currently Brand

Manager for ANTA at Brand Folio, responsible for growing the brand in South Africa across commercial strategy, product, wholesale, retail relationships and market development. Since taking over the brand on 1 October 2025, delivered more than 300% year-on-year growth versus the corresponding prior-year period. Combines hands-on product knowledge with national account management, new-business development and a strong understanding of the South African sports consumer.

Brand Manager at Brand Folio (2025-10 – Present)

• Own the strategic and commercial development of ANTA in South Africa, spanning brand growth, wholesale, product, retail partnerships and market expansion.
• Delivered more than 300% year-on-year brand growth versus the corresponding prior-year period since assuming responsibility for ANTA.
• Lead seasonal range selection, product segmentation, pricing, order planning and go-to-market execution across the portfolio.
• Develop and manage relationships with national and independent sporting-goods retailers, identifying opportunities to expand distribution and improve productivity.
• Drive new-account acquisition from prospecting and commercial presentation through onboarding and active trading.
• Use sales, stock, sell-through and market insight to guide commercial decisions, product focus and account planning.
• Oversee e-commerce product readiness, including SKU accuracy, product content, imagery and digital presentation standards.
• Identify brand-building opportunities across sport, retail, athlete/community partnerships and market activations.

Key Accounts Manager at Tifosi Sports (2022 – 2025)

• Managed major retail accounts across South Africa and neighbouring countries, combining account growth with day-to-day commercial management.
• Drove sales growth and supported cross-border business development while serving as a product specialist for endurance-sport brands.
• Won and onboarded new accounts from initial contact through to active trading, strengthening distribution and brand presence.
• Built long-term buyer and customer relationships focused on sustainable brand development and repeat business.

Sales & Product Specialist at LifeMax (Pty) Ltd (2020 – 2022)

• Sold and supported high-performance fitness and rehabilitation equipment to professional and commercial customers.
• Acted as equipment specialist for product setup, training and technical support, translating product features into practical customer solutions.
• Managed post-sale support and client relationships to strengthen retention and long-term account value.

Personal Trainer at Virgin Active (2005 – 2019)

• Designed and delivered tailored performance, fitness and lifestyle programmes across Virgin Active Kimberley and Cedar Square, Fourways.
• Worked with a diverse client base including athletes, special police units and people with disabilities, adapting programmes to individual goals and constraints.
• Built long-term client relationships through coaching, communication and measurable performance progress.

Personal Trainer at Supersport Health Club (2003 – 2004)

Sales Consultant at Loans & Household Appliances (1999 – 1999)

Part-time work at Entertainment industry (2000 – 2000)

Diploma in Exercise Science (N.DIP.EX.SC) – Health & Fitness Professionals Academy (HFPA)

Certificate in Exercise Science – Health & Fitness Professionals Academy (HFPA)

Advanced Personal Trainer / Exercise Specialist – Health & Fitness Professionals Academy (HFPA)

Certificate in Foundations in Project Management – University of Cape Town (UCT)

Personal Trainer Certificate – Synergy School of Fitness

Studies not completed in Leisure Science (Exercise and Nutrition) – University of the Free State (2001 – 2003)

Matric Exemption – Kimberley Boys' High School (1998)