Calhan Bevie

I am very confident, hardworking, friendly, dedicated, honest and reliable. I always present myself in a very professional manner. I have excellent communication skills,and I have an excellent understanding of customer service excellence. I speak both fluent and written English and Afrikaans, and I have a high level of Computer Literacy.

I have more than 6 years of iGaming Affiliate Marketing experience & feel that I would be a great fit for this position as well as a great asset to your company.

Company: Digital Outsource Services 2021-2022

Department: SEM / Digital Marketing

Job Title: Digital Marketing Affiliate Specialist Manager (iGaming)

Duties

• Growing Acquisitions

 Strategic direction for managed assets

 Drive SEO Rankings / Expand Paid Channels

 New Channel expansions in line with R&D initiatives

 Asset creation to support R&D

 Bring forward small - large acquisition proposals for own portfolio as well as supporting on other existing or new assets.

• Team mentoring and Upskilling

 Support the account management team with knowledge sharing and upskilling

 Support them in identifying opportunities on their portfolio and guiding appropriately

• Revenue Maximization

 Increase Conversion on and off page

 Ab and MVT Testing

 Campaign Performance Measurement

 Creative asset approval and guidance

• Competitor Benchmarking

 Measurable campaign to benchmark internal vs. external brands

• Management of Affiliate programs

 Get the best offers and material from Account Managers

 Negotiate best deals and offers with our Affiliate Brands

• Affiliate programs and Operators Insights

 Get market insights and competitor analysis

 Feedback on strategies like regions, platforms, banking etc.

 Explore their traffic sources

• Communicate/Relationship with Internal and External Teams

 Drive project completion

 Manage Delivery and campaign launches

 Manage External suppliers

 Briefing and guidance to supporting teams

• Financials

 Reconciliation of earnings & spend for all campaigns

 Confirm these matches reported earnings across all platforms

 Strategic Inputs on profitability

 Support on payments and billing

Compliance & Platform Guidelines

Company: Digital Outsource Services 2020-2021

Department: SEM / Digital Marketing

Job Title: Digital Marketing Affiliate Account Manager Team Leader (iGaming)

Duties

• Support the Research and Development Manager
• Assist in managing the Research and Development team
• Research and Development Testing and Feedback - including

 AB Testing

 Researching new tools and best practices

 Managing internal and external Research and Development projects

 Measuring the results of all Research and Development tests

 Researching new ideas of marketing, example: Flipboard

 Feedback to stakeholders and my team

 Affiliate Marketing

• Brand/Website Optimisation and Management – including:

 Look at competitive sites and what they are doing

 Ensure regular optimizations are done on all affiliate websites

 Analysis of data through specific tools (listed below)

 Working closely with the Onsite and Offsite Marketer

 Test various ways to better rankings through Research and Development projects

 Responsible for Brand information and communications

 Ensuring correct tracking with detailed information goes live on all websites

 Assisting my team in finding new brands for various regions for the affiliate websites

• Analysis of websites, using specific tools:

 Data Studio

 Google Analytics

 Search Console

 Regular use of Screaming Frog

 SEM Rush for keyword and website analysis

 Ranking Cube

 Report Packs

• Report on Communications to Stakeholders – including:

 Accumulating relevant testing i.e. AB testing, placement testing

 Report analysis and feedback

 Ensuring correct information is being pulled into the Reports

 Research and Development Search Console analysis and feedback

• Assisting my team with Internal/External Communications/Relationships – including:

 Studio

 Internal Translations

 External Suppliers

 DEV Ops

 GA

 DEV

Company: Digital Outsource Services 2019-2020

Department: SEM / Digital Marketing

Job Title: Digital Marketing Affiliate Account Manager (iGaming)

Duties

• Managing portfolio of iGaming affiliate portals
• Regular optimization on all websites
• Negotiate deals with affiliate operators (CPA, CPC & Revenue share deals)
• Tracking customer conversion through affiliate marketing
• Campaign management
• Setting up training sessions for teammate for the purpose of upskilling
• A/B testing
• Managing internal and external R&D projects from business
• Measuring the results of all R&D tests and feedback to stakeholders and team
• R&D Search Console analysis and feedback
• Ensuring correct information is being pulled into the teams’ reports
• Managing of Monthly content both internal and external
• Researching new ideas of marketing
• Test various ways to better rankings through R&D projects
• Managing and submitting of Dev briefs
• Managing of creative briefs in DOS JIRA
• QC’ing and signing off new website designs, landing pages and creative artwork
• Weekly reporting of brand performance from the team to upper management
• Manage the Lucky Nugget pods expectations
• Managing of the Lucky Nugget pods’ content and projects
• Relaying of information between operations, managers, individual team members,

guaranteeing to communication clearly.

Company: Digital Outsource Services 2017-2019

Department: SEM / Digital Marketing

Job Title: Digital Marketing Account Manager (iGaming)

Duties

• Examining content for presence of SEO elements
• Managing portfolio of iGaming affiliate portals
• Tracking customer conversion through affiliate marketing
• Negotiate deals with affiliate operators (CPA, CPC & Revenue share)
• Streamlining promotional activities
• Quality checking of internal and external websites
• Competitor analysis
• Market research
• Online and internal research development

Management of SEO R&D projects

• Daily liaising and briefing of optimization and fixes with internal web developers
• Making use of internal web developers to improve site performance via various method testing
• Maintenance of URL structure and uniformity by means of redirects
• Weekly health checks of websites by means of web scrappers such as Screaming Frog
• Identifying web anomalies such 404’s, duplicated content and keyword stuffed content
• Monitor effectiveness of SEO and marketing programmes in terms of traffic
• Optimize keyword use and effectiveness
• Create presentations to report findings

Company: Digital Outsource Services 2016-2017

Department: SEM / Digital Marketing

Job Title: Digital Marketing Affiliate Trafficker (iGaming)

Duties

• Examining content for presence of SEO elements
• Managing portfolio of iGaming affiliate portals
• Optimize keyword use and effectiveness
• Work productively with external clients and resources to establish viable projects to accomplish departmental and business goals
• Monitor effectiveness of SEO and marketing programmes in terms of traffic
• Weekly and monthly tracking performance reports.
• Tracking customer conversion through affiliate marketing
• Streamlining promotional activities
• Managing of creative briefs with studio and providing feedback for fixes and changes
• Daily liaising and briefing of optimization and fixes with internal web developers
• A/B testing

Company: Digital Outsource Services 2015-2016

Department: Australia TPG/BRE

Job Title: CSC Host

Duties

• Building customer base
• Marketing of campaigns and promotions
• Driving sales
• Client liaising

2009-2013: N.D (National Diploma) Office Management & Technology. Cape Town University of

Technology, Cape Town, South Africa. Subjects: Personnel Management, Business Administration 1,

2 & 3, Information Systems 1, 2 & 3, Financial Accounting 1 & 2, Mercantile Law & Legal Practice