Cameron Hayes

I'm a degreed copywriter ready to put my skills and enthusiasm for compelling content to work. My background includes writing and editing educational materials, crafting social media copy, and creating engaging quizzes for international clients. I relish new challenges and enjoy finding powerful methods to breathe life into ideas, be it through digital narratives, brand voice cultivation, or inventive campaign ideas.

I'm dedicated to producing content that connects, captivates, and enhances brand experiences.

Content & AI Training Specialist at HowToAI (2024-01 – Present)

• Lead content creation for a small-business AI education platform, producing structured video scripts, downloadable guides, prompt libraries, and practical training resources.
• Developed multi-module courses covering ChatGPT fundamentals, prompt engineering, workflow optimisation, and real-world AI use cases for SMEs.
• Wrote clear, concise explainer scripts (2–5 minutes) designed specifically for non-technical business owners.
• Created reusable prompt frameworks to help users apply AI confidently without overwhelm.
• Collaborated closely with founders and internal stakeholders to align content with product strategy and audience needs.
• Built branded Canva templates, one-page tool guides, and cheat sheets to support scalable content delivery.
• Actively used and tested AI tools (ChatGPT, Claude, Perplexity, Canva AI) to validate practical business applications before teaching them.

Community engagement specialist at Freelance (2023-01 – Present)

• Successfully increased account engagement and the follower counts of two accounts by connecting with new accounts through personalized and non-generic commenting.

Copywriter/Editor at Studyclix (2024-01 – 2024-12)

• Proofread and edited educational content for Grade 12 (matric) subjects.
• Ensured clarity, accuracy, and consistency across curriculum-aligned materials.

Copywriter at El Capitan Marine (2024-01 – Present)

• Developed and executed tailored social media strategies for Facebook and Instagram to increase brand visibility and engagement.
• Created, curated, and scheduled high-quality content aligned with El Capitan Marine's brand voice and goals.

Copywriter at Outrageous Fishing (2024-01 – Present)

• Crafted, edited, and proofread engaging website copy for, ensuring clarity, consistency, and alignment with brand voice.

Copywriter at Eclectic Facilitators (2024-01 – 2024-12)

• Wrote creative and B2B copy for proposal documents for future bids.

Copywriter at Pro Sportority (2023-01 – 2023-12)

• Conducted research on pop-culture topics to write copy and create online trivia quizzes for an international audience.

Copywriter at Padel Africa (2023-01 – 2023-12)

• Created promotional copy for the A1 Padel Payspace Master.
• Supported event marketing through clear, engaging messaging.

Event management assistant at Padel Africa (2022-01 – 2022-12)

• Assisted with event operations and on-site coordination during live sporting events.

Copywriter at ByTheDesign (2022-01 – 2022-12)

• Created captions as well as sourced photos for posts on Instagram for a personal trainer client.

Copywriter/editor at E-Classroom (2018-01 – 2020-12)

• Created, edited and proofread worksheets for grades 4-6 based on supplied and researched topics specific to the CAPS/IEB system.

Copywriter/editor at E-Classroom (2023-01 – 2023-12)

• Created, edited and proofread worksheets for grades 4-6 based on supplied and researched topics specific to the CAPS/IEB system.

BA in Creative Brand Communication with a core discipline in Copywriting – Vega School (2020-01 – 2022-12)