Cara Watson

Innovative Graphic Designer specialising in visual solutions for digital and print media. Expertise in brand development, website design, and advertising campaigns, translating complex ideas into engaging designs. Strong focus on typography and colour enhances visual storytelling. Delivers high-quality work under tight deadlines, leveraging technical proficiency in Adobe Creative Suite.

Graphic Designer at ProagriMedia (2024-02 – 2026-06)

• Developed design concepts for various clients.
• Created graphics for signage, packaging and digital promotions.
• Managed multiple design projects simultaneously, prioritising tasks to maintain high-quality output.
• Understood requirements and adapted design work accordingly.
• Used Adobe Creative Suite to create compelling visual content.
• Adapted quickly to new design software and tools.
• Refined final designs, ensuring alignment with client brand standards.
• Enhanced market reach through tactical social media advertising.
• Evaluated market research outcomes for improved advertising strategy.
• Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.

Graphic Design Assistant at Gazzaroo (2022-11 – 2022-11)

• Created consistent company branding across all mediums.
• Developed custom profiles to accurately match branding requirements.
• Picked up additional tasks to aid team success.

Graphic Designing Intern at Wrap You Brand (2022-01 – 2022-01)

• Completed commission-based work.
• Transferred images onto fabric or other surfaces based on designs.

Graphic Designing Intern at Digital Splash (2021-07 – 2021-07)

• Customised designs to ensure inclusivity and broad appeal.
• Worked with printers to ensure production of marketing materials.
• Understood requirements and adapted design work accordingly.

Bachelor of Arts in Information Design – University of Pretoria (2020 – 2023)

Matric – Eduplex High School (2016 – 2019)