Carno Lawrence

A driven, open minded, creative, and passionate individual with a strong sense of dedication, student mind set, integrity and commitment with over 15 years of progressive experience in various fields including junior management, customer support, administration, marketing, and sales. Tenacious in building new business, securing customer loyalty and retention, and forging strong relationships with current and potential business partners. Well known to be an 'all-rounder' as quick on feet, tech savvy and adapts to any situation or environment with relative ease.

BUSINESS SALES REPRESENTATIVE - FRESH BREW VENDING CC

(2025-02)

• Developed new business opportunities through strategic prospecting, client engagement, and contract negotiations across hospitality, entertainment, and retail sectors.
• Managed and expanded a portfolio of client accounts by building long-term relationships, ensuring exceptional service delivery, and driving customer retention.
• Increased revenue through consultative selling, cross-selling, and tailored business solutions aligned with client needs.
• Conducted market and competitor analysis to identify growth opportunities, emerging trends, and service gaps that supported business expansion.
• Collaborated with cross-functional teams to resolve customer issues, improve operational efficiency, and enhance the overall client experience.
• Designed venue-specific sales strategies to maximize vending performance and improve commercial outcomes.
• Leveraged digital marketing and social media initiatives to promote services and generate qualified business leads.
• Prepared weekly, monthly, and quarterly sales reports, monitored pipeline performance, and contributed to strategic business planning

SUPERVISOR - RETAIL - BIG SAVE CASH AND CARRY (PTY) LTD

(2023-02 - 2024-12)

Management and facilitation of day-to-day operation of retail store front and till points.

• Supervision and training cashiers (x30)
• Supervise general workers to ensure adequate stocking of shelves and general housekeeping duties.
• Resolve customer complaints and queries and till points.
• Oversee online shopping orders and scheduling of deliveries.
• Liaising with other supervisors to ensure maximum efficiency and customer experience.
• Coordinating with cash office for daily floats and cash-ups.
• Managing the retail kiosk to ensure adequate stock control of high-value items.
• Periodic stock-taking within retail department as scheduled by senior management.
• Ensure compliance with company policies and procedures.

FINANCIAL ADVISOR - ENVESTPRO (PTY) LTD (AN AFFILIATE OF LIBERTY LIFE GROUP)

(2022-07 - 2022-11)

Providing existing and prospective clients with sound financial advice based on individualized risk assessments and implementing an easy-to-understand financial needs analysis and plan for clients to achieve their financial goals.

• Prospecting and setting up meetings with prospective clients.
• Obtaining relevant information to produce financial needs analysis based on client needs and goals.
• Collating and present financial plan according to recommendations to client regarding life insurance, income protection, retirement planning, savings & investments and all other relevant financial solutions offered by Liberty Life
• Providing relevant quotes, invoices, and relevant legal documents to implement relevant financial plans
• Regularly following up with clients to set up meetings and conclude outstanding transactions and quotes

SALES CONSULTANT - SERR SYNERGY (PTY) LTD

(2020-03 - 2022-06)

Business to business sales and marketing of legal services including Labour relations, Consumer Protection Act, POPI, PAIA, Occupational Health and Safety, Skills Development, Corporate Governance and BEE Compliance to new and prospective clients.

• Initiating contact with prospective and existing businesses by scheduling appointments with business owners, directors, or board members.
• Cross-selling and up-selling of products to existing clients.
• Prospecting for new potential clients to be contacted by telemarketers.
• Diary management of sales consultants.

SALES AND MARKETING CONSULTANT - SEESA (PTY) LTD

(2019-03 - 2019-08)

Business to business Sales and marketing of legal services, specifically Consumer Protection ACT and P.O.P.I. Act, to new and existing clients of SEESA.

• Initiating contact with prospective and existing businesses by scheduling appointments with business owners, directors, or board members Cross-selling and up-selling of products to existing clients.
• Prospecting for new potential clients to be contacted by contact initiators.
• Diary management of sales consultants.

MARKETING ADMINISTRATOR - MERCEDES-BENZ SA LTD

(2008-08 - 2014-06)

Assist the Marketing Manager and Communication Specialist of the Commercial vehicles marketing Division with Marketing communications and advertising within the commercial vehicle market, including media related to the industry. Invoicing and budgeting, Internal/External stakeholder liaising, and events management, including vehicle launches and exhibitions.

NON-EXECUTIVE DIRECTOR - POORT TRANS (PTY) LTD (t/a AKL Printing)

Family-owned business trading in the Transport & Logistics industry as well as the Print production industry.

• Efficient administration of the Company, particularly with regard to ensuring compliance with statutory and regulatory requirements as well as implementation of decisions made by board of directors.
• Assisting, where/when required, with projects (after hours).

GRADE 12 (MATRIC) - MENLO PARK HIGH SCHOOL (1999)

NATIONAL DIPLOMA - MARKETING - IMM GRADUATE SCHOOL OF MARKETING