Freelance Digital Marketing Consultant - WebVibe Creations
(2025-04)
- Managed digital marketing projects for multiple clients across the property and hospitality sectors.
- Developed and executed social media strategies to increase brand visibility, engagement, and lead generation.
- Planned, created, and coordinated email marketing campaigns using Mailchimp, Klaviyo, and MailerLite.
- Communicated directly with clients via email, providing campaign updates, marketing recommendations, and ongoing support.
- Coordinated with business partners, suppliers, and stakeholders to ensure the successful delivery of marketing campaigns.
- Created marketing assets, including brochures, social media content, email graphics, and branded visuals using Canva.
- Managed content scheduling and campaign execution through Meta Business Suite.
- Managed WordPress websites, including content updates, SEO optimisation, and performance improvements.
- Strengthened brand positioning through storytelling, visual marketing, and integrated digital campaigns.
- Provided administrative and PA support while managing multiple projects and meeting deadlines.
Social Media Manager (Part time) - Cape Luxury Residences
(2024-02 - 2025-03)
Contract Ended
- Managed website updates and villa listings, ensuring accuracy and user experience optimisation.
- Developed and executed social media strategies to improve engagement and brand awareness.
- Ran and optimised Meta ad campaigns to increase reach and conversions.
- Conducted keyword research and implemented SEO strategies to improve search rankings.
- Applied image optimisation, tagging, and geotagging to enhance SEO and performance.
- Organised digital assets and maintained structured file systems across platforms.
Marketing Assistant - Feelgood Health
(2023-06 - 2025-02)
Retrenched
- Managed daily social media posting and audience engagement across multiple brands.
- Created blog content, newsletters, and marketing materials to support campaigns.
- Executed Google Ads campaigns to drive traffic and conversions.
- Provided customer support via WhatsApp and processed online orders using Sage.
- Collaborated with marketing team on campaigns and content strategy.
- Conducted product photography and contributed to brand content creation.
Digital Marketing Intern - Feelgood Health
(2023-04 - 2023-06)
- Assisted with content creation, scheduling, and engagement across social platforms.
- Conducted keyword research and supported SEO improvements.
- Maintained website content and contributed to blog writing.
Digital Quality Assurance Coordinator - In Residences Villa
(2022-09 - 2022-11)
Retrenched
- Managed CMS content and maintained accurate villa listings across Webflow websites.
- Worked closely with the Chief Marketing Officer to support digital marketing initiatives.
- Conducted website audits and implemented SEO best practices.
- Liaised with software developers and business partners to ensure website functionality.
- Managed project tracking and quality assurance using Asana and Google Drive.
- Monitored content accuracy and resolved website and product issues.
Digital Data Capturer - In Residences Villa
(2022-04 - 2022-08)
- Managed CMS content updates and ensured accuracy across digital platforms.
- Implemented quality assurance processes for website content and data.
- Collaborated with developers to maintain website functionality.
- Conducted audits and resolved content discrepancies.
Day Shift Data Capturer - Pathcare
(2015-01 - 2023-03)
Accepted offer at In Residence
- Responsible for accurately capturing patient details, tests, and doctors in the system, maintaining a typing speed of 13 forms per hour with errors kept below 5%, and possessing comprehensive knowledge of all SOPs.
Human Resources Clerk - Pathcare
(2013-10 - 2015-10)
- Handled administrative tasks such as filing documents into the appropriate employee files, archiving administrative work, and inputting details into the system.
- Ensured all files were consistently updated, maintained office cleanliness, and managed incoming mail collection.
Kitchen Assistant & Chef (Part-time) - Southern Sun - Cape Town, South Africa
(2013-04 - 2013-10)
- Assisted with food preparation and kitchen operations in a fast-paced hospitality environment.
- Worked collaboratively with chefs and front-of-house staff to maintain high service standards.
- Developed an understanding of customer service and hospitality operations.
- Elected to the Employment Equity Committee, representing employees and contributing to workplace inclusion initiatives.
