Marketing Coordinator at Africa Sunoil / Africa Palm Products (2024-05 – Present)
Developed and executed integrated marketing campaigns across B2B and B2C channels for key brands driving brand awareness and sales growth.
- Designed and launched multi-channel marketing campaigns, including digital, print, and in-store activations, increasing brand engagement and market penetration.
- Produced high-impact marketing collateral, including trade presenters, social media graphics, animated videos, store signage and newspaper advertisements, ensuring brand consistency and presence.
- Managed Meta platforms (Facebook, Instagram) for key brands, enhancing online presence and customer interaction.
- Planned and attended B2B trade shows, conducted B2C product demonstrations (wet & dry demos), and strengthened wholesale customer relationships.
- Led end-to-end execution of NPD campaigns—from strategy development to packaging designs and shelf displays—ensuring successful product rollouts.
- Monitored competitor activity and provided insights to refine marketing strategies and maintain competitive advantage.
- Assisted in internal stakeholder communications and content designing and sharing.
- Coordinated and designed procurement of marketing materials and point-of-sale (POS) assets while overseeing Marketing spend.
Marketing Co-ordinator at Nelson Mandela Children's Hospital (2023-10 – 2024-04)
- Set up and lead internal briefing sessions for hospital campaigns and events
- Follow up on running tasks ahead of deadline for all team members
- Event planning assistance (Supplier communication, research on venues when required)
- Social media content creation and posting, caption writing and community management.
- Page activity sharing based on running campaigns
- WhatsApp post sharing on NMCH Internal Communications group
- Content treatment writing for upcoming campaign shoots
- Video content creation for social media posting and internal communication engagements
- Attending of exhibitions and trade shows to enhance hospital presence and the recruitment of medical practitioners
Vendor Acquisition Associate at Homzy Furniture Maketplace (2023-07 – 2023-08)
- Seeking furniture businesses through desktop and physical search and sign them up as vendors
- Connecting with potential furniture store vendors on terms of contract and payments
- Negotiation on vendor benefits
- Meetings set up and lead for onboarding sessions to back end platform of online page
- Filing of contractual agreements
- Follow up on vendor performance and any assistance required
- 17/20 Vendors signed.
Marketing & Sales Consultant at Tetra Pak Southern Africa (2021-03 – 2023-03)
- Customer reconciliation update and check on budget spending
- Mock-up creation and ordering to help customer execute packaging idea
- Approval of MS creative submitted from customer for payment approval
- Packaging Mock-Up creation using Package Visualizer
- Customer Presentation preparation
- Commercial team product sampling and research for product innovation
- Marketing Support and Ad on Pack filing for all customers
- Co-ordinating team on customer activities (visits and mock up delivery timelines)
- Ordering of product samples and ideas worldwide
- Perform product idea sorting and shipping for samples to internal teams and customers
- Raise Purchase Order Requisitions for sample orders, customer claims
- Conduct desktop research and product analysis to support presentations and insights.
- Sourcing and order placement for customer visit branded giveaways
- Employ marketing analytics techniques and tools for consumer data and product performance (NielsenIQ)
- Lead Management and nurturing through Smart Sales (Marketing Automation)
- Market Innovation and competitor watch reporting on recent trends and developments
Marketing Assistant & Admin Clerk at Packing Online (Insights Marketing) (2020-05 – 2021-02)
- Update ofdaily and weekly production
- Weekly stock count of raw material and packed product
- Processing in-house Alien Sweets orders to retailers
- Customer reconciliation update and check on budget spending
- Mock-up creation and ordering to help customer execute packaging idea
- Approval of MS creative submitted from customer for payment approval
- Youtube recipevideoshooting andposting
- Social Media engagements with local baking groups
- Assist in Social Media caption writing
- Update copy on Trade presenters, POS Material and website update
- Update of product specification documentation for Anchor Yeast product offering
- Artwork editingandproofing Closely asisst with in-house brand Alien Sweets website creative Ordering and approval of corporate/promotional clothing, POS Material and customer giveaways
Brand Assistant at Anchor Yeast (2019-04 – 2020-05)
- Annual 'Rise to the Challenge Campaign Co-ordinating
- Partnership and/or sponsorship scouting
- Communication with contestants and teams on availability
- Bursary and fund allocation assistance for competition winners
- Nationwide prize handover to contestants and high schools
- Dry & wet instore promotions
- Annual Stokvel demonstrations
- Brand awareness High School drives intended for 'Rise to the Challenge' campaign
- Youtube recipevideoshooting andposting
- Social Media engagements with local baking groups
- Assist in Social Media caption writing
- Update copy on Trade presenters, POS Material and website update
- Update of product specification documentation for Anchor Yeast product offering
- Artwork editingandproofing Closely asisst with in-house brand Alien Sweets website creative Ordering and approval of corporate/promotional clothing, POS Material and customer giveaways
