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Charl Baard

Charl Baard

Visual Merchandise Head and Space Design

Talent
Cape Town, City of Cape TownMember since September 8, 2023
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About

With each project, I start to research and develop a deep understanding of existing spaces, people, stories, and activities. I look for innovative, sustainable ways of working with materials, adapting and reusing wherever possible. I collaborate with interior designers and suppliers while bringing our own cultural and personal perspectives.

Space is endlessly shaping us. I devise strategies to improve the uncomfortable space,

but more significantly I can re-think the relationship of that space to the world it is connected with.

Adding visual merchandising to this recipe ensures a world-class experience.

This is the marketing tool that I practice by the use of floor plans, colour, lighting, displays, technology, and other elements to attract customer attention.

Experience

I look for innovative, sustainable ways of working with materials, adapting and reusing wherever possible. I collaborate with interior designers and suppliers while bringing our own cultural and personal perspectives.

Adding visual merchandising to this recipe ensures a world-class experience. This is the marketing tool that I practice by the use of floor plans, colour, lighting, displays, technology, and other elements to attract customer attention.

Education

I graduated in Retail Business management in October 2010

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