Charlene

Experienced Sales and Business Development professional with 30+ years' experience across sales closing, appointment setting, lead generation, account management, SDR/BDR and business development. Strong background in FMCG, SaaS, recruitment, commodities, automotive, security, skills development and HR. Experienced in cold calling, prospecting, CRM management, negotiation, objection handling and managing the full sales cycle.

Appointment Setter - ADXL - Remote, Australia

(2024-04 - 2026-06)

• Conducted outbound calls and qualified prospects.
• Booked and managed sales appointments.
• Handled objections and followed up with prospects.
• Maintained accurate CRM records and appointment details.
• Built rapport through professional, consultative communication.

Business Development & Sales Specialist - Consolidated Food Brands - Remote, Australia

(2023-11 - 2024-03)

• Generated new business through cold calling and email outreach.
• Identified and qualified potential clients.
• Developed client relationships and managed sales opportunities.
• Presented products, negotiated terms and closed sales.
• Managed CRM pipelines, follow-ups and sales reporting.
• Identified upselling and cross-selling opportunities.

Business Development Representative - PIPPLET - Remote, France

(2023-01 - 2023-07)

• Prospected HR and recruitment businesses using LinkedIn, Sales Navigator, Apollo and Lusha.
• Conducted cold calls, email and social media outreach.
• Qualified leads and booked software demonstrations.
• Managed CRM records and sales pipeline activity.
• Handled objections and maintained prospect relationships.

Sales Development Representative - PERSISTIQ - Remote, Canada

(2022-03 - 2022-09)

• Generated leads through cold calling and outbound campaigns.
• Managed sales pipelines and CRM activity.
• Used consultative selling to identify customer needs.
• Consistently worked towards and achieved sales targets.
• Built strong client relationships and supported the full sales cycle.

Business Development Representative & Sales Closer - GENR8 TRADING - Remote, South Africa

(2013-05 - 2022-01)

• Developed and executed business development and sales strategies.
• Identified new opportunities and drove revenue growth.
• Managed client and partner relationships.
• Developed proposals and negotiated high-value deals.
• Used consultative selling and market analysis to secure new business.
• Worked closely with marketing and sales teams to strengthen lead generation.

Account Executive - TRAINING FORCE - South Africa

(2010-07 - 2013-01)

• Managed new and existing client accounts.
• Generated new business through cold calling, referrals and prospecting.
• Managed the full sales cycle from lead generation to closing.
• Negotiated agreements and developed client proposals.
• Increased revenue through upselling and cross-selling.
• Maintained strong client relationships and resolved customer issues.

Sales Representative - OFFICEFIX - South Africa

(2010-06 - 2012-11)

• Managed new and existing customer accounts.
• Conducted cold calling, sales presentations and product demonstrations.
• Consistently worked towards and exceeded sales targets.
• Developed territories and expanded the customer base.
• Managed proposals, contracts and post-sale follow-ups.
• Increased revenue through consultative selling, upselling and cross-selling.