Christine Beukes
Editor-in-Chief
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About
I am a passionate, hard-working individual with over six years' work experience in the online publishing environment. My skills portfolio ranges from content editing, copywriting and social media management to SEO. I am incredibly results-driven and put 110% into each task I am given.
Experience
Editor-in-Chief
FundiConnect, an online student platform that offers study advice, career guidance and funding information to South African students.
August 2022 to August 2023 (1 years, 0 months)
- Achieved a 34% increase (average) in social media followers by developing a strong content strategy for Facebook, Twitter, Instagram and LinkedIn
- Increased web traffic by 5.61% YOY in the first financial year (June 2022 to July 2023).
- Created content strategy that assisted in boosting the website's domain authority by 4 and the URL rating by 6. This was done by developing new ideas and content marketing strategies.
March 2022 to July 2022 (5 months)
- Wrote 6 product descriptions per day
- Created weekly newsletters and mailer copy for external clientele
- Worked on social media copy for the brand's social media platforms
Magic Ears
August 2021 to February 2022 (7 months)
Editor media update
March 2017 to August 2021 (4 years, 6 months)
- Content held the top and most-read positions on media update's website for over three years.
- Responsible for managing social media pages (Facebook, Twitter and LinkedIn), mentoring content creators as well as editing and proofreading articles
- Took over the role of Acting Managing Editor in 2021
Education
Bachelor of Arts (Honours) in Publishing Studies
Institution: University of the Witwatersrand
Year of Graduation: 2017
Bachelor of Arts inEnglish Langauge and Literature & Media Studies
Institution: University of the Witwatersrand
