Clayson P

Managed the scheduling and coordination of out-of-home advertising campaigns across key clients including Unilever, adidas, Ford, and Total Energies. Developed reporting dashboards to provide clients with actionable insights on campaign reach and audience engagement. Coordinated with media buyers and creatives to ensure timely deployment and accurate targeting of OOH assets.

OOH Traffic Controller at WPP media (2024-08 – Present)

• Managed the scheduling and coordination of out-of-home advertising campaigns across key clients including Unilever, adidas, Ford, and Total Energies.
• Developed reporting dashboards to provide clients with actionable insights on campaign reach and audience engagement.
• Coordinated with media buyers and creatives to ensure timely deployment and accurate targeting of OOH assets.
• Conducted post-campaign analysis to evaluate effectiveness and contributed recommendations for future campaign improvements.

Hybrid strategist (Digital & ATL) at Mindshare South Africa (2023-02 – 2024-02)

• Developed comprehensive media strategies integrating digital platforms and ATL channels to maximize campaign reach and engagement for high-profile clients.
• Collaborated with creative and media teams to design innovative hybrid marketing solutions tailored to client objectives.
• Analyzed consumer data and market trends to optimize hybrid media campaigns across taxi WiFi networks and cinema advertising.
• Prepared detailed reports and presentations on hybrid strategy outcomes, contributing to client reviews and future campaign planning.

Diploma in Media Practices – Boston media house (2018-02 – 2020-10)