Commercial and Logistics Leader | Customer Strategy | Revenue Growth | Key Accounts | Supply Chain & Cost Optimisation | Industrial Engineer
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With more than 15 years of experience in sales, marketing, business development, and commercial leadership, I have built and managed strategic customer relationships across Southern Africa and international markets. Throughout my career, I .Most recently, as Sales & Marketing Manager, I led the commercialperformance of a global product portfolio, with accountability forstrategic account management, pricing strategy, sales forecasting,contract negotiation, customer experience, and market development.I worked closely with customers, distributors, agents, and internal stakeholders to identify growth opportunities, strengthen partnerships, and deliver sustainable business results. My approach combines commercial acumen, analytical thinking, and relationship-driven leadership.
I have extensive experience developing account growth strategies, managing complex stakeholder environments, building opportunity pipelines, and translating market insights into actionable business plans. I . I bring a practical leadership style, strong business judgement, and a proven track record of delivering revenue growth, expanding market share, and building high-performing customer relationships across local, regional, and international markets.
Sales & Marketing Manager at Ore & Metal (2023-07 – 2026-04)
In my most recent role, I led the full commercial function across sales, marketing, and logistics for a diversified portfolio of steelmaking raw materials and industrial minerals. I was responsible for driving revenue growth and margin improvement through pricing strategy, contract negotiation, and customer allocation, while ensuring alignment with logistics cost structures and operational constraints. I implemented a structured Sales & Operations Planning (S&OP) approach to align demand, production, stock, and logistics, improving supply reliability and planning accuracy.
Lead customer engagement, commercial growth, and customer experience strategies across international markets through data-driven decision-making, segmentation, CRM disciplines, and cross-functional execution.
Technical Market Analyst at Manganese Metal Company (Pty) Ltd (2023-02 – 2023-06)
I conducted in-depth analysis of the global electrolytic manganese metal (EMM) market, translating market intelligence into practical insights that strengthened sales and marketing strategy. I continuously monitored market trends to identify emerging risks and opportunities, enabling informed commercial decisions, while forecasting supply and demand to support the development of effective pricing strategies and improve overall market positioning.
Independent Contractor at Assore Group (2022-08 – 2023-01)
Served as the marketing lead, facilitating a sales and purchase agreement for Platinum Group Metals (PGM) concentrate with a PGM company for the Dwarsrivier Chrome Mine project in Limpopo province. Compiled the scope of work for market research on the Pyrophyllite Powder plant and contributed to the high-level economic evaluation of Zeolite production for the Wonderstone pyrophyllite mine in North-West province.
VP, Sales & Marketing, Chrome and Base Metals at Sibanye-Stillwater (2022-01 – 2022-06)
Led end-to-end sales and marketing for chrome and copper portfolios, with full accountability for key account management, commercial execution, and logistics from mine to port. Negotiated pricing frameworks and commercial contracts, ensuring optimal terms while aligning with market dynamics and customer requirements. Directed supply chain and logistics strategy, evaluating and selecting cost-effective transport solutions to maximise netback and delivery performance.
Managed cross-functional coordination with operations, logistics providers, and customers to ensure seamless execution of sales transactions. Produced accurate and timely monthly sales, revenue, and performance reports to support executive decision-making. Planned and optimised stockpile levels in line with production forecasts and sales targets, ensuring supply-demand alignment and minimising working capital risk.
Senior Sales Manager, Chrome Ore and Pyrophyllite at Ore & Metal (2019-03 – 2021-11)
Managed the sales and marketing of chrome ore for Dwarsrivier Chrome Mine, serving the Ferrochrome and Stainless Steel industries, and marketed pyrophyllite from Wonderstone Mine to the Lab-grown Diamond Industry. Administered commercial contracts, negotiating agreements and optimising selling terms and conditions for each client. Developed the 5-year and annual business plans.
Conducted market, customer, and competitor analysis. Maintained and developed customer and agent relationships utilising Salesforce CRM. Initiated new business development aligned with Sales and Marketing strategy.
Supervised and coordinated the effective execution of the end-to-end Sales function. Ensured product stock availability and adherence to the correct grade specifications as per the annual sales plan. Mitigated logistical constraints related to ports of loading, destination ports, and vessel scheduling.
Prepared comprehensive sales and market reports and presentations. Directed team activities to ensure optimal execution of the Sales and Marketing strategy. Assumed accountability for decisions made concerning spot deals.
Identified and executed strategic sales visits.
Senior Sales Manager, Iron Ore at Ore & Metal (2006-01 – 2019-02)
Managed the sales and marketing of iron ore products for Assmang's Khumani and Beeshoek mines (jointly owned by Assore and African Rainbow Minerals). Led key account management for long-term clients across China, Japan, South Korea, India, Europe, and South Africa. Allocated maximum available iron ore volumes to regions and customers yielding the highest netback.
Administered commercial contracts, negotiating agreements and optimising selling terms and conditions for each client. Optimised export supply chains, encompassing road, rail, and ocean freight logistics, while improving productivity and analysing production costs. Drove maximum price realisation by leveraging O&M's iron ore value-in-use (VIU) model.
Collaborated with mining operations to adapt products according to customer requirements. Compiled annual 5-year Iron Ore Business Plans. Conducted price forecasting. Executed sales visits to international and domestic clients.
Undertook international travel to engage with clients and explore markets.
Group Leader, Supplier Performance Management at Sasol (2004-05 – 2005-12)
Established and maintained a Supplier Performance Management Program for Sasol Synfuels, covering the top 80 suppliers and representing 60% of controllable expenditure. Measured and reported on supplier performance, achieving an increase in on-time deliveries and service levels from 80% to 87% within a six-month period. Designed and facilitated the implementation of strategies and processes for supplier corrective actions, recognition programs, and performance enhancement.
Suppliers, End-users, and Procurement and Supply functions through the application of the triangle concept. Developed a Supplier Relationship Model for seven key strategic suppliers of Sasol Synfuels. Managed formal communication channels with suppliers.
Industrial Engineer | Commercial & Credit Management at Iscor Ltd (now ArcelorMittal South Africa Ltd) (1996-01 – 2004-04)
At ArcelorMittal South Africa, I built a strong commercial and operational foundation across industrial engineering, marketing, and credit management. I worked across the full value chain, from production efficiency and cost optimisation in steel manufacturing to customer-facing commercial roles and financial risk management. I improved operational performance through process re-engineering and cost reduction initiatives, while also managing key customer accounts, pricing structures, and market analysis in the steel sector.
In parallel, I safeguarded revenue through disciplined credit assessment, reducing debtor exposure and improving cash flow. This early experience developed my ability to connect operations, markets, and financial risk, forming the base for my later roles in commodity sales, logistics, and commercial strategy.
B. Engineering (Industrial) in Industrial Engineering – University of Pretoria
Post Graduate Diploma in Marketing Management in Marketing – University of South Africa/Universiteit van Suid-Afrika
Certificate in General Studies – Gordon Institute of Business Science
Certificate in Directing Remote Teams – University of the Free State
