Cynthia Magale

Experienced communications and stakeholder engagement practitioner with 16+ years in the mining sector. Proven track record in external and employee communications, reputation management, and media relations. Demonstrated experience working with leading communications agencies on high-profile campaigns and commemorations.

Strong content creator with desktop publishing and Canva design capabilities. Communications and strategic copywriting, brand alignment, and managing communications initiatives that drive safety, productivity, and corporate reputation.

Creative Director - Lesedi Group Communications

Creative and results-driven Creative Director with hands-on experience leading a full-service communications agency. Founder of Lesedi Group Communications, responsible for shaping brand strategy, overseeing creative direction, and executing high-impact communication campaigns. Skilled in media buying, content development, and strategic storytelling across digital and traditional platforms.

Proven ability to build brand visibility, manage client relationships, and deliver tailored communication solutions, particularly within the mining and corporate sectors. Adept at aligning creative vision with business objectives to drive engagement and measurable results.

PR Consultant - Tharisa Mines

Supervisor: Communications - Sibanye-Stillwater

(2016-11 - 2025-03)

• Led employee communication campaigns supporting health, safety, and zero-harm objectives.
• Drafted internal memos, speeches, newsletters, and SVP announcements.
• Managed community grievances, complaints, and incident reporting; ensured accurate resolution and feedback.
• Built and sustained strong relationships with traditional leaders, local forums, and labour-sending areas.
• Supported media engagement and organised community-facing events in line with corporate brand.
• Tracked progress on social commitments and contributed to Sustainable Development Reports.
• Facilitated and recorded stakeholder meetings, traditional authority briefings, and engagement forums.

Relief Unit Manager: Communications – Gold Division - Sibanye-Stillwater

(2018-11 - 2019-01)

• Led team communications functions and implemented key messaging strategies during transition periods.
• Supported internal campaigns and stakeholder reports aligned with corporate branding.

Relief Unit Manager: Communications – PGM - Sibanye-Stillwater

(2022-04 - 2021-05)

• Led team communications functions and implemented key messaging strategies during transition periods.
• Supported internal campaigns and stakeholder reports aligned with corporate branding.

Internal Communications Supervisor - Sibanye-Stillwater

(2016-11)

• Developed and implemented internal communications strategies to improve employee morale and productivity.
• Collaborated with HR and operations to communicate policy changes, safety alerts, and leadership initiatives.

Public Relations Officer - Anglo American Platinum

(2011-08 - 2016-11)

• Coordinated PR campaigns, including SLP school launches and the Marikana 1608 Commemoration.
• Produced newsletters, managed internal bulletins, and maintained consistent branding across platforms.
• Collaborated with media and community stakeholders during high-visibility projects.

Resourcing Officer – Global Shared Services - Anglo American Platinum

(2010-02 - 2011-08)

Communications Assistant - Anglo American Platinum

(2008-07 - 2010-02)

Customer Service Consultant - FNB

(2007-10 - 2008-06)

Bachelor of Commerce - Corporate Communications - MANCOSA (2026-06)

Programme - Public Relations Practice - PRISA

Assessor Course - Unity Actions

Matric - Grade 12 - Hoërskool Grenswag (2005)