Cynthia Mokhesi

Senior Strategic Leader: Industrial Transformation & Sustainability Operations, Results-driven Marketing, Business Development & Key Accounts Professional with 18+ years of experience delivering data-driven strategies, integrated marketing campaigns, and client-focused solutions across digital and print platforms. Proven track record in increasing ROI, optimizing brand positioning, and driving revenue growth through innovative marketing and business development initiatives. Adept at managing programmatic advertising, campaign analytics, and customer engagement strategies that deliver measurable business impact.

Experienced in stakeholder management, cross-functional collaboration, and leading multi-channel campaigns from concept to execution. Highly skilled in extracting actionable insights from complex data to inform strategy and enhance decision-making. Passionate about leveraging analytics, market research, and strategic planning to achieve sustainable growth, strengthen customer relationships, and deliver high-impact marketing and business development solutions.

Marketing Analyst at Glorify Christian Magazine (2023-07 – 2024-11)

• Utilized advanced analytics tools to interpret data and inform marketing strategy adjustments, improving campaign effectiveness
• Conducted SEO and SEM analyses, increasing website traffic and boosting online engagement
• Spearheaded market research projects to identify consumer behavior patterns, driving product strategy and customer engagement improvements
• Collaborated with cross-functional teams to align marketing strategies with business objectives, resulting in increased campaign ROI
• Selected advertising sites and media channels for optimal brand compatibility, contributing to increased lead generation
• Assisted management in interviewing, hiring, and training marketing staff to maintain brand vision, improving team efficiency
• Led A/B testing initiatives to optimize digital campaigns, increasing conversion rates
• Developed detailed customer personas and segmented databases for targeted marketing campaigns, improving campaign relevance
• Implemented predictive analytics models to forecast sales trends, enhancing inventory and campaign planning accuracy
• Measured campaign ROI and guided budget allocation, increasing marketing spend efficiency
• Designed and monitored KPI dashboards, enabling management to make data-driven strategic decisions faster

Key Accounts & Business Development Manager at Media24 (2008-01 – 2023-06)

• Spearheaded business development initiatives, securing new strategic partnerships and expanding client portfolios across multiple sectors
• Assisted in budget management, monitoring expenses and ensuring projects remained within 95% of allocated budgets
• Collaborated with authors to refine manuscripts, improving readability and engagement
• Organized interviews and photo shoots, coordinating logistics to meet strict deadlines with 100% success rate
• Supported marketing efforts by creating newsletters, press releases, and promotional materials, contributing to increased readership by 10%
• Contributed to the development of editorial guidelines and policies, ensuring consistent quality across all publications
• Implemented SEO best practices, increasing online article visibility and search engine ranking by 25%
• Built and maintained strong relationships with team members and contributors, enhancing department communication and collaboration
• Scheduled and managed department meetings efficiently, improving team alignment and productivity

Sales Consultant at Sowetan Newspaper (2003-01 – 2004-12)

• Successfully sold advertising space in the Classifieds Department, contributing significantly to revenue growth
• Managed telesales operations, provided quotes, and booked adverts for clients
• Prospected and cold-called new customers, expanding the client base while maintaining strong relationships with existing customers
• Executed the complete sales cycle — from lead generation to closing deals
• Utilized CRM tools to track client interactions, streamline collaboration, and improve customer service delivery

National Diploma in Public Administration & Management – Northern Transvaal Technikon / University of Technology Pretoria