Dalene Claasen

Highly organized and systems-driven Operations and Visual Merchandising Specialist with extensive experience managing spatial compliance, layout standardization, and operational workflows across luxury and corporate retail sectors. Proven track record of translating corporate floor plans into high-volume physical compliance, analyzing commercial performance data to optimize stock turn, and coordinating regional logistics across departments. Exceptionally skilled in using digital tools (Excel, Word, Figma, Canva, Dall-E) to streamline reporting and conceptualize spatial designs.

Thrives in structured, process-driven environments that prioritize systematic order, clear administrative compliance, and operational efficiency over complex interpersonal team management.

Multimodal AI Remote Visual Prompting Brand Evaluator - MULTIMODAL AI EVALUATION PLATFORMS (Remote Contracts) - Remote

(2025)

• Evaluate complex visual generation models, cross-referencing AI outputs against strict brand guidelines, spatial logic, and design criteria.
• Utilize advanced multimodal prompt structure rules to analyze image asset generation, text-to-image fidelity, and layout rendering capabilities.
• Perform high-volume data calibration and systematic quality control audits on synthetic visual media datasets to ensure alignment with premium corporate branding standards.
• Leveraged advanced workflow tracking methodologies to document system anomalies, workflow bugs, and dataset variance cleanly and independently.

Operations & Wellness Specialist - WELLNESS & SPA OPERATIONS (Freelance / Self-Employed) - Pretoria, South Africa

(2019 - 2025)

• Managed end-to-end business operations, administrative workflows, and client documentation for an independent wellness practice.
• Maintained rigorous record-keeping frameworks utilizing structured SOAP notes for client health recovery, safety tracking, and systemic consistency.
• Leveraged digital design platforms (Canva, Dall-E, Figma) to build multimodal visual concepts, curated branding materials, and spatial design layouts for premium environments.
• Established a calm, stable, and highly predictable work environment by engineering clear scheduling, resource allocation, and direct-to-client operations.

Interior Decorator / Spatial Operations Lead - PREMIUM INTERIOR DESIGN STUDIO - Dubai, UAE

(2012 - 2017)

• Managed interior styling projects, spatial conceptualization, and luxury environment styling for elite high-end clientele across the UAE.
• Translated abstract aesthetic visions into highly detailed physical design blueprints, organizing material procurement and structural layout tracking flawlessly.
• Maintained rigorous cross-departmental coordination between international suppliers, bespoke logistics handlers, and premium corporate contractors.
• Applied sharp psychological spatial principles to curate high-end premium atmospheres that maximize customer comfort, heritage appreciation, and long-term brand equity.

Luxury Retail Operations & Regional Visual Merchandising Manager - PARIS GALLERY (UAE) - Dubai, UAE

(2005 - 2012)

• Directed regional visual merchandising operations and display management across high-end luxury boutique environments.
• Enforced absolute spatial compliance and planogram integrity across multiple premium branches, aligning floor presentations with strict brand heritage and corporate standards.
• Conducted comprehensive site audits to evaluate lighting, structural fixture accuracy, and overall ambiance to maximize customer engagement and psychological comfort.
• Partnered with international brand managers and cross-functional corporate teams to coordinate high-value inventory flow and promotional launches smoothly.

Senior Visual Merchandiser & Display Supervisor - THE FOSCHINI GROUP (TFG) - South Africa

(2004 - 2005)

• Implemented corporate planogram schemas and layout rules across retail environments to guarantee absolute consistency with TFG brand presentation standards.
• Supervised floor layout execution and audited store display compliance matrices to maintain strict adherence to corporate visual directives.
• Managed spatial configuration and sightline optimization for seasonal window presentations and incoming apparel inventory.
• Analyzed weekly sales floor presentation metrics to identify adjustments for slow-moving stock lines, ensuring maximum visual performance and product turn.

Diploma - Visual Merchandising

Diploma - Spa Wellness Therapy