Daneel Dickason

Marketing coordinator

Talent

Port Elizabeth, Nelson Mandela Bay Metropolitan MunicipalityMember since 25 July 2023

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About

As a young and passionate marketer, I was thrilled to come across the marketing coordinator position at your company. I am excited about the opportunity to contribute my skills and experience to help achieve the company’s marketing goals.

Although I am a young candidate, I have already gained a wealth of experience in marketing. Throughout my academic and professional career, I have taken on various marketing roles and have demonstrated my ability to develop and implement successful marketing strategies. In my most recent position as Marketing Manager of Max-Cowell & The

Luggage Company, I was responsible for running and maintaining both companies' websites, managing 5 different brand social media accounts on multiple platforms, and developing marketing campaigns resulting in the company doubling its revenue. Due to this, the company has opened two new stores in addition to the existing three.

I understand that my position as a Marketing Manager may be considered relatively young in the industry.

However, I firmly believe that age should not overshadow the demonstrated capabilities, dedication, and value I have contributed.

What sets me apart from my candidates is my passion for marketing and my commitment to excellence. I eagerly embraced new tasks and consistently supported other departments when required, demonstrating my commitment to the overall success of the organization. Moreover, I have actively pursued personal and professional development opportunities by learning new skills, programs and staying informed about industry trends to enhance my skill set.

I am excited about the opportunity to bring my enthusiasm and fresh ideas to your company. Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications with you.

Experience

MARKETING MANAGER | MAX-COWELL & THE LUGGAGE COMPANY | APR 2022 -

PRESENT

● Overseeing branding, advertising and promotional campaigns for multiple brands at a time.

● Planning and implementing different marketing strategies specific to each brand.

● Data analytics and reporting, along with defining and tracking key performance indicators.

● Networking with professionals and influencers through social media outreach and leveraging these relationships to benefit marketing efforts.

● Promotion of products using advertising campaigns (Google Ads, Facebook Ads, Instagram ads, Mall marketing etc.)

● Running and maintaining the company’s Ecommerce website along with Takealot, and AVO

● Creating and implement all social media content (Design, Copywriting, and

Implementation)

● Creating additional content for all advertising or marketing campaigns.

SEO CONTENT WRITER | FREELANCE PORT ELIZABETH | DEC 2021 – APR 2022

● Writing new SEO-friendly copy for pages.

● Blog writing and posting.

● Press release writing (as well as other forms of PR - media pitches, articles, etc.)

● Implementing various elements of a client's content marketing strategy.

● Creating infographic creation and design promotions.

● Researching trending topics within a variety of industries.

MULTISKILLED GRAPHIC DESIGNER| ALGOA PLASTICS PORT ELIZABETH| FEB 2020 –

APR 2022

● Maintaining and updating the current websites as well as developing and designing websites for specific products. With a focus on product descriptions to match product imagery.

● Creating user-friendly content that has been optimized for SEO while designing websites.

● Collaborated to create meta descriptions and title tags.

● Photographing and editing photos of products.

● Creating pamphlets, flyers, and catalogues on request

● Since Covid19: Helped in various departments such as accounts, sales, and reception