Daniel Nair
CREATIVE LEAD WHO MAKES COMPLEX, TRUST-HEAVY BRANDS FEEL HUMAN, FROM THE BIG IDEA, TO THE BRAND SYSTEM, AND TO THE FILM.
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About
Design Lead with 17 years of experience building brands and leading the teams that deliver them. I turn complex, high-stakes briefs into clear brand systems and campaigns that feel human, working across identity, print, digital, motion and film for clients including government, tourism bodies, and retail brands. I own the full creative lifecycle, from winning pitches to final production.
At CS Global Partners I lead a team of designers, set the standards and guidelines that keep work consistent. I hold the quality bar on every asset that ships. I pair creative vision with technical precision, and I use AI tools to move faster without lowering the craft.
My work has reached audiences across numerous countries, and has been recognised with the Rainmaker Award (2024) and first place in an agency design competition at TBWA Hunt Lascaris (2023).
Experience
LEAD MULTI-MEDIA DESIGNER at CS Global Partners (2024-02 – Present)
CLIENT/S: SKN CIU, Dominica CBIU, Dominca Cable Car, St Kitts and Nevis Investment Gateway Sumit, CBI index, Beyond Boarders Marketing, Explore St. Kitts and Nevis
- Directed brand strategy and visual language to ensure alignment with business objectives.
- Managed the full lifecycle of design talent, including recruitment, mentorship, and daily operations.
- Collaborated with executive stakeholders to translate high-level milestones into creative deliverables.
- Oversaw technical quality assurance for all global assets and multi-channel distributions.
- Produced comprehensive brand guidelines, video content, and high-stakes pitch materials.
SENIOR DESIGNER at TBWA Hunt Lascaris (2021-10 – 2024-01)
CLIENT/S: Spar, Build it, Bean Tree, ENGAGE, TOPS
- Create visual design concept for print, digital, social media, illustrations, motion, etc. Communicating and creating visual ideas, responsible for managing projects from concept to delivery, creating original artwork and reviewing designs from juniors
MULTIMEDIA GRAPHIC DESIGNER at Xcallibre (2017-09 – 2021-10)
CLIENT/S: Eqstra Holdings, Department of Social Development, NSN, DHL, Statistics South Africa, ICC Durban, Fuelogic
- Designing from concept, Mobile Applications, website interfaces, print material, info graphics, social media content and animation
GRAPHIC DESIGNER at Avocatur (2015-03 – 2017-08)
CLIENT/S: Avocca Travels, Holiday Quest, Tripistry, Honey, Pentravel
- Advertising & Communication. Designing and creating concepts for Digital and Social media campaigns, print media and animation and video
Education
3-Year Diploma in Fine art, animation, design thinking and multimedia design – CFAD (2007 – 2009)
Certificate/s in Motion Graphics and Video Editing
- Premier Pro and After Effects – Keyline (2001)
Certificate/s in Creative Thinking
- Professional Digital Marketing – Red and Yellow
Certificate/s in Generative AI
- Chat GPT 2.0
- Mid Journey
- Prompt Engineering – Coursive