Daniel Petrovic

My name is Daniel Petrovic. I am a Graphic and Digital Designer specializing in Brand Identity, Media Management, Logo Design, and UI/UX Design. I'm also skilled in Packaging Design, Illustration, Photography, and Video Editing. I am passionate about customer relations, and I strive to connect brands with their audiences in today's digital landscape. My goal is to create strong, engaging, and interesting designs that allow brands to grow and share their stories with impact and clarity.

Multimedia Designer, and Social Media Marketer at MCE Electric (2025-05 – Present)

• Directed the digital presence and omnichannel strategy for MCE and its affiliates across Facebook, Instagram, LinkedIn, TikTok, Google, and corporate websites, while presiding over all digital customer relations.
• Generated high-quality multimedia content, product advertisements, and print-ready marketing materials (catalogues, posters, and product packaging) utilizing Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere Pro).
• Evaluated monthly performance reports, user engagement, and online sales analytics to measure campaign ROI and optimize future marketing strategies.
• Formulated and executed a comprehensive marketing calendar to schedule strategic social media rollouts, product launches, and sales events.
• Investigated market trends and competitor activity to identify growth opportunities and refine brand positioning within the electrical distribution sector.
• Drafted all marketing copy, technical user manuals, instructional tutorials, Terms & Conditions, and CPA-compliant contracts for the marketing department.
• Collaborated with sales and collections teams to align marketing messaging with corporate business goals and regulatory compliance.
• Coordinated departmental workflows and email marketing campaigns by administering Monday.com and Mailchimp platforms.
• Programmed and managed a network of digital marketing displays across multiple client locations, utilizing cloud-based software to distribute and schedule targeted vertical advertisements.

Graphic and Digital Design Administrator, Store Administrator and Draughtsman at NUKOR SAWMILLING (2023-04 – 2025-05)

• Managed Nukors' company media accounts, such as Nukors' Google Business Account, Facebook Meta, and LinkedIn.
• Created Posts and media Campaigns for Nukor events, news, and social media recognition.
• Developed and recommended a redesign of the company's brand identity and brand image.
• Composed and collaborated on online marketing campaigns via Instagram to promote Nukor recognition for the company.
• Conducted and compiled extensive paperwork involving invoicing, sales analytics and transactions, stock control administration, customer relations, and supplier contact relations.
• Drafted and Designed Technical/Mechanical Drawings, Signage, and Layout Designs for Nukor's Drafts Department and Marketing Events.
• Administered Nukors Marketing Analytics and Customer relationships.

Graphic/Digital Design Brand Strategist, Media Account Manager & IT Admin at NETWORK DEBT COLLECTION (2023-02 – 2023-04)

• Researched and constructed a Brand Identity for a new start-up debt collection business named Network Debt Recovery.
• Managed all of Network Debt Recovery's social media accounts (Facebook, LinkedIn, and Instagram) and their Google Business accounts.
• Identified Networks Debt Recovery, main Brand Design, and business goals.
• Collaborated in online customer relations between Network Debt and its clients.
• Managed Network Debts, Server, Wifi, I.T, and Administration.
• Designed and produced digital marketing materials, including social media graphics, email templates, and web banners, tailored to the debt collection industry.
• Provided creative briefs and brand guidelines to agency partners, ensuring consistency across outsourced digital assets and campaigns.
• Generated monthly performance reports to evaluate campaign success and inform future marketing decisions.

Digital/Graphic Designer, Online Marketer at Revenue Cloud Cover (2022-08 – 2023-02)

• Designed UI/UX Microsite Prototype, Business Cards, Signage, Social Media Posts, and a Logo.
• Researched RCC's customers and completion to market to RCC's clients and increase engagement.
• Administered RCCS sales analytics, SEO, Social Media, and Customer Relationship Management as well as the brand's overall brand identity.
• Used A/B testing to optimize email and ad creatives, improving engagement rates and lead quality.
• Conducted market research and competitor analysis to inform branding strategies and identify growth opportunities in the debt recovery sector.

Bachelor of Arts in Digital and Graphic Design, Major in Brand and Marketing, and Digital Design Media – Vega Johannesburg School of Design (2020 – 2022)

Matriculation Certificate in Major in English Home Language, and Visual Arts – Alberton Highschool (2015 – 2019)