Daniel Schoeman

Strategic Data Operations Manager with over 10 years of experience across the Media and FMCG sectors. Proven track record of driving operational excellence, including a 60% reduction in data errors and an 80% gain in productivity. Adept at leading high-performing teams, establishing rigorous quality standards, and ensuring 100% deadline adherence in fast-paced, high-volume environments.

Progressive experience in data processing, insights generation, and research analytics, predominantly within FMCG, media, and market research environments. My work has empowered some of South Africa's most reputable insights providers, including Nielsen IQ and Nielsen, to deliver accurate, timely, and actionable data to clients across various sectors. I am experienced in data lifecycle management, from data capturing and validation, to analysis and client-ready reporting.

I ensure that the integrity of data is never compromised and that stakeholders receive meaningful insights that inform strategic business decisions.

Data Entry Manager - AGB Nielsen Media Research - City of Johannesburg, Gauteng, South Africa

(2021-11)

Ensure that every advertisement booked by a client is accurately recorded, verified against actual broadcast or publication, and ready for invoicing.

• Drove Operational Excellence: Strategically optimized workflows and implemented automation solutions, resulting in a 60% reduction in data errors and a 80% increase in overall team productivity.
• Set daily and monthly targets for booking verification and advertisement capturing. Boosted monthly production volume by 10% through the implementation of refined workflow protocols, managing upwards of 150 000 records per month.
• Implemented comprehensive Data Governance frameworks, driving automated verification processes that improved data accuracy and reduced manual capturing by 70%.
• Optimized operational efficiency by proactively monitoring KPIs and performance metrics, identifying emerging risks, and implementing swift corrective actions and revised data entry protocols.
• Recruited, on-boarded, and mentored a team of 10+ Data Capturers, developing a comprehensive training manual that reduced new-hire ramp-up time by 25%.
• Spearheaded a client engagement initiative that improved data accuracy by 95% through the implementation of a proactive verification protocol, significantly reducing billing disputes and enhancing client trust.
• Client Data Quality & Troubleshooting: Addressed data quality issues and client queries by performing root cause analysis, applying corrective measures, and maintaining high data integrity in all reporting and analytical outputs.
• I worked at the intersection of data, technology, and client service, leveraging technical tools to deliver accurate, timely, and insightful outputs that supported client growth and market competitiveness.

Production Admin Supervisor - NielsenIQ - City of Johannesburg, Gauteng, South Africa

(2014-01 - 2020-06)

Manages the administrative and logistical workflow within the Retail Measurement Services (RMS) data production environment. Track job orders, monitor database inventory, and generate key operational database sets and reports to ensure production targets are met.

• Managed and supervised a medium Data Processing Team, delivering a large number of reports and databases to a number of local and offshore Manufacturer and Retailer clients while maintaining a 95.% data accuracy rate and 95% adherence to operational deadlines.
• Standardized data processing processes across departments, improving data quality consistency by 30%.
• Maintaining production schedules. Produced and analyzed monthly performance reports, delivering actionable insights that improved overall process efficiency by 30% and ensured strict adherence to all quality standards and SLAs.
• Partnered with stakeholders to champion continuous improvement initiatives and maintain data integrity across all operational systems.
• Ensuring the accuracy of product codes, supplier info, and inventory records across ERP systems.
• Logistics & Dispatch: Preparing dispatch documents and coordinating with warehousing or transport teams to ensure timely deliveries.
• Client Data Quality & Troubleshooting: Addressed data quality issues and client queries by performing root cause analysis, applying corrective measures, and maintaining high data integrity in all reporting and analytical outputs.

Data Entry Clerk/ Processor - NielsenIQ - City of Johannesburg, Gauteng, South Africa

(1999-02 - 2013-12)

• Managed data preparation and cleaning processes by verifying raw information completeness and correct errors to ensure data integrity.
• Maintained essential master data records, including product codes and supplier info, within ERP systems.
• Facilitated data integration by managing mass uploads, capturing and ensuring seamless data flow between diverse platforms and central databases.
• Analyzed processed data using statistical tools to derive insights and generated comprehensive reports and graphs for management decision-making.
• Ensured compliance and governance by adhering to organizational standards and local regulations.

Bachelor of Commerce - Management - University of South Africa/Universiteit van Suid-Afrika (2011-01 - 2015-10)

Further Education and Training Certificate - Administration Management: Level 04 - Primeserv Group (2019-01 - 2020-01)

Applied Digital Marketing - Applied Digital Marketing - Wits University (2026-02 - 2026-04)