David Samuel
MVP & Product Strategy | I help startups avoid building the wrong product
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About
IT Product Owner and Certified ScrumMaster with 9+ years of experience delivering enterprise-grade digital platforms at BMW Group. Proven ability to lead cross-functional teams, define MVPs, and drive measurable business outcomes.
Experience
IT Product Owner at BMW Group (2022-01 – Present)
Led Agile team to deliver test drive platform in 6 months; scaled to 100+ dealers across 3 countries; increased conversion from 3–4% to 12–15%.
- Led Agile team to deliver test drive platform in 6 months
- Scaled platform to 100+ dealers across 3 countries
- Increased conversion from 3–4% to 12–15%
Business Analyst / Product Lead at BMW Group (2017-01 – Present)
Delivered customer portal (1,000+ users) improving service bookings and customer experience.
- Delivered customer portal with 1,000+ users
- Improved service bookings
- Enhanced customer experience
Scrum Master at BMW Group (2022-01 – 2024-12)
Improved team delivery consistency and removed blockers.
- Improved team delivery consistency
- Removed blockers
Founder at Examiq (2026-01 – Present)
Built a digital education platform.
- Built a digital education platform
Owner at Tastlys (2016-01 – 2022-12)
Operated and grew a customer-facing business.
- Operated and grew a customer-facing business
Education
Bachelor's Degree in IT – University of Johannesburg
