Dean Daffue

15 years of experience in retail sellout across Southern Africa results orientated Head of retail and operations I currently lead a retail team of 178 sales staff including 18 regional managers and 160 sales staff instore. I thrive on challenging tasks and problem solving through sales strategy and elevating customer experience

Head of Retail and operations consumer electronics at LG Electronics South Africa (2021-01 – Present)

• Current Team 16 regional managers /2 GTM managers /1 product trainer/ 109 Instore sales staff /1 Account manager
• Relationship management with Key customers (Hirsch/Klopper/Tafelberg/Indys)
• Develope and execute strategic plans for retail operations
• Analyze KPIs and review costing profits and loss
• Leading retail sellout across South Africa through instore operations
• Setting sales targets and KPIs across multiple business unit's
• Recruit train and develope regional managers
• Online store and website management of retailers through Digital transformation
• Developing sales and promotional initiatives to drive sellout
• I serve as the primary liaison between our Dubai HQ and SA ensuring overarching strategic plans are successfully aligned
• Overall management of cost and productivity with the sales team
• Market reasearch anylyzing competitor trends and customer behavior
• Managing the rollout of New product through flooring strategy
• Sales and Profit improvement through premium model mix sales plans
• New channel Business development strategy and Implementation
• Aging stock management Below 8 weeks or channel guideline

Go To Market Manager Home Appliances at LG Electronics South Africa (2017-01 – 2021-12)

• Managing the national retail sales team for Home appliances 103 members
• Sales and promotion management for sellout enhancement
• New product launches and Go to market strategy execution
• Point of sale management instore investment and design implementation
• Setting KPI and sales targets management
• Productivity management and over seeing all HR and Payroll policy
• Recruitment and training of all Staff
• Sock Turn and
• Stock planning Accuracy and forecast management
• New Business development strategy and customer expansion plans
• Manage and oversee all Service levels and customer complaints resolution

National Sellout Manager at LG Electronics South Africa (2011-01 – 2017-12)

• Manage and create sellout activitys through main channels
• Relationship management with Key customers (Hirsch/Klopper/Tafelberg/Indys
• Negotiating floor space and planograms to enhance flooring and brand visibility
• Train and manage merchandisers across South Africa
• Develope product training and sales programs for all instore staff
• Point of sale development to enhance instore customer experience

Regional Hub Manager East Rand at LG Electronics South Africa Enav8 Field Marketing (2011-01 – 2011-12)

• Managing Field Team In the East Rand area
• Merchandiseing and POS placement and execution
• Create Sellout activity and Implement weekend promotion
• FSM Training on all LG products
• Promoter sales target management and team managment