Dean Van der hulst

Commercial Executive | Sales & Business Development | Business Leadership

Talent

PretoriaMember since November 10, 2026

Strategic business development and revenue growthNational sales management and team leadershipSales team building, recruitment, training and script developmentKey account and corporate client acquisitionChannel management and strategic partnershipsCommercial negotiation and gross margin managementTelecommunications, IT and connectivity solutionsOffice automation and technology

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About

Commercial executive with 15+ years in telecommunications, IT infrastructure, office automation and medical technology. Rose from frontline sales to National Sales Manager, Sales Director and business owner. Consistently exceeds targets, builds high-performing sales teams and wins corporate clients and channel partners. Multiple industry and company awards for sales performance, channel management and new business acquisition.

Experience

Founder & Managing Director at D&A Technologies (2024-12 – Present)

Founded and lead a technology business specialising in medical equipment, healthcare technology and solutions. Drive strategy, business development and key partnerships.

Sales Director at Smart Integrate (2024-09 – Present)

Lead sales, corporate client acquisition and strategic business development across telecommunications, connectivity and IT infrastructure.

Business Solutions Specialist at Thusano (2019 – 2024-10)

Generated in excess of R1 million in annual gross profit, consistently achieving millionaire sales status personally while driving the same level of performance across every member of the sales teams under my leadership. Awarded Most New Business Achievement (2022) and Sales Manager of the Year (2024).

Sales Representative → Sales Manager → National Sales Manager at IP Solutions (2010 – 2019)

Progressed through multiple leadership roles, building and managing national sales teams. Voted Huge Telecoms' Top Performing Channel Sales Manager four consecutive years (2014–2017), alongside numerous individual and industry awards.