Regional Sales Manager W/Cape & Agent at Plastic Ideas Crates (Pty) Ltd (2020-07 – Present)
Plastic Injection Moulding Crate Manufacturer. Establish Plastic Ideas Group Pty Ltd extended footprint in the Western Cape Region and surrounds as a key competitive manufacturer of plastic injection moulded crates serving into diverse market sectors on both primary and secondary packaging.
- Sectors: Agriculture, Dairy, Bread, Beverage, Wine, Material Handling, Beer, General Moulding, Automotive, Mineral Water, Retail
- New Customer Business Development in line with profitable, long term sustainability
- Execute forward innovative sales strategies to achieve and exceed revenue targets
- Increase market share and explore product range diversification into new sectors
- Identify innovations and new product development within the industry, explore and develop opportunities to feasibility studies for investment of new moulds
- Responsible for all customers in the region across board ensuring that I provide the highest levels of service excellence
- National Key Account Management
- Customer-centric. On site evaluation of customer complaints/account queries & trials
- Accurate 3-month customer rolling forecasts
- Negotiate quarterly customer pricing increases
- Source, negotiate and secure new Suppliers of raw material
- Compile annual sales budgets and accurate sales customer forecasts
- Team Player across board
- Increased annual sales revenue new business accounts - 4 million
- Secured markets for new products that increased earnings up to 32% year on year
- Negotiated and secured 4 year contract with Peninsula Beverages
- Managed to secure new and existing business at higher pricing levels as opposed to that of opposition
- Gained market share in all sectors
- Secured new raw material Supplier
- Achieved annual incentive bonus since inception based on KPA's
Regional Sales Manager W/Cape at MCG Industries (Pty) Ltd Rigids T/A Nu-Shelf (2016-05 – 2020-06)
Responsible for sales Western Cape, Eastern Cape and Namibia serving into diverse market sectors: Wine, Beverage, Material Handling, Agriculture, Bread, Dairy, Retail, General Moulding, Furniture. MCG went into Business Rescue.
- Immediate Sales Strategy – evaluate customer sales history Nu-Shelf (ex MCG Industries Rigids) SWOT analyses by customer by sector
- Re-establish lost market share and customer trust. 'Hunt' for new business opportunities and diversification of existing product range into new markets
- Identify and develop innovative value added products and market opportunities to ensure sustainable benefits to all Stakeholders
- Manage internal sales and agents performance
- Management of key accounts and entire customer base
- Resolve customer complaints by investigating problems and developing solutions to ensure customer service satisfaction
- Co-ordinate sales team efforts integrated with all departments
- Play a key role in production planning- effective and accurate customer forecasts taking ownership of finished goods
- Compile annual budgets and sales forecast
- Negotiate quarterly customer pricing
- Negotiate suppliers pricing on raw materials & source new suppliers
- Manage local and long distance transport contracts including price negotiation
- Cross selling for the Flexible packaging division into all sectors
- Increased sales revenue by 80% over four years
- Secured markets for new products that increased earnings by 18% year on year
- Established two additional agents increased sales in outlying areas by 12%
- Gained majority market share in all sectors
- Managed to secure new and existing business at higher pricing levels as opposed to that of the opposition
- Secured two new raw material suppliers
- Achieved annual incentive bonus since inception based on meeting all KPA objectives
Senior Sales Executive at Precision Plastics (Pty) Ltd (2014-10 – 2016-04)
Headhunted by Nu-Shelf (MCG Industries Rigids). Responsible for sales and marketing, identify and pursue new business opportunities to increase company's revenue and market share.
- Diverse sectors: Medical, Retail, Hospitality, Agri, Dairy, Bread etc
- Initiate new product development to sustainable feasibility studies
- Build and maintain strong relationships with key decision makers to understand their business needs and position the company's products and services as the solution
- 'Hunt' for new business in diversified market sectors
- Develop and execute forward thinking sales strategies to achieve and exceed revenue targets that maximises profitable and sustainable growth
- Prepare and deliver compelling sales presentations, proposals and contracts to potential customers
- Negotiate and close deals to achieve sales objectives
- Deliver information efficiently and accurately with the team (all internal departments), customers and senior management
- Resolution of customer complaints- customer service excellence
- Reach out to customer leads through cold calling
- Continuously improve through feedback and development
- Provide detailed monthly sales reports by customer/sector/ opposition activity/ market information to Sales Director
- New business /dairy customers secured- increased sales revenue 1.2mil
- Successfully launched new product crate mould investment ½ grape crate into Agriculture/Meat and retail sectors increased sales revenue 900K
- Listed Precision Plastics as a key vendor with Kaap Agri and all other Co-Ops across regions
- Increased market share into retail sector across board full product range
- Established an agent in the E/Cape outlying area
- Achieved quarterly sales incentive bonus since inception based on meeting/exceeding all KPA objectives
Sales Manager at Medal Paints (Pty) Ltd (2013-08 – 2014-09)
Moved back to Cape Town. Manage and provide mentorship to the Eastern Cape Sales Team, to ensure that Medal Paint's immediate objective is achieved. Sustainable growth.
- Eastern Cape enjoys majority market share- lower end pr
Regional Sales Manager W/Cape PIM Crates/ Closures at MCG Industries (Pty) Ltd (1995 – 2013-07)
MCG Closure Division Acquisition Boxmore. Factory location: Somerset West.
