Diane Naidoo

With over 20 years experience in the PR, Communications industry, I've had the opportunity to work with incredible brands and one of my favourite roles with each of them has been that of storyteller.

I have worked with diversity and broad cross-section of industries, from renewable energy to boxing, from insurance and FSPs to luxury brands. I love immersing myself in the brand and tend to approach my work with a sometimes-unorthodox, but at all times, fresh perspective on how PR can be leveraged to build and enhance brand reputation, internally and externally.

My experience includes proactive crisis management, executive counsel, media training, strategy development, speech-writing, specialist writing, script writing, proposal and report writing, and well…more writing.

More than all the other skills I bring to the party, I value every opportunity I have to lead, coach, mentor and elevate the team I find myself in. While I embrace every opportunity to learn more, learn new things, up-skilling others is one of the most rewarding things about being at this point in my career.

I love all things green, sustainable and eco-inclusive. I also love travel-writing. Music. And cricket.

1992 Cape Town Tourism - Tourism Info Assistant

1994 Cape Sun Hotel - Front Office Assistant

1995 Ogilvy PR CT - Account executive

1997 modalink - Head of PR & Media

2002 PR Consultant - various clients and projects

2005 exp Sponsorship Agency - PR Manager

2007 Ogilvy PR Jhb - Account Director

2009 PR Dynamics - MD

2010 The Alchemist PR - MD

2021 MiWay Insurance - Comms Strategist/GM: Marketing

3-Year Diploma Communications Science & PR