Account Manager - Main Client and media Liaison - Clockwork Media
(2021-11 - 2023)
- Media relations – Sourcing interviews, features, speaking opportunities and exclusive content with relevant media
- Main point of contact for client
- Developing Activity plans per quarter
- Identifying content angles relevant to each brand
- Mentoring my Account Executive and preparing her goals and ensuring we meet them per quarter
- Developing Quarterly and Annual client reports
- Putting together coverage and status reports
- Opening Cost Estimates each month per client
- Assigning team tasks and developing job bags on magnetic
- Managing team's timesheets
- New business development
Account Manager - Main Client and media liaison - TRIBECA PR
(2019-09 - 2021-10)
- Develop PR Activity plans for clients
- Develop and map out strategy plans for new clients
- Source and Manage all Influencer engagements for all clients
- Social media management in terms of coverage received from engaged influencers
- Everyday client liaison
- Weekly activity strategy for all clients
- Draft and pitch media interviews
- Brief client and attend every client interview
- Identify newsjacking opportunities daily
- Onboarding AE's and Interns
- Continuously maintain and build relationships with media and influencers
- Develop content angles and brief writers
- Manage and mentor account executive and intern
- Develop and manage all client events, from content development angles, interviews, event supplier partnerships, co-ordinate all event logistics, final event report development
- Arrange for media product review, track, and report on coverage
- Develop client annual reviews
- Identify new media for relevant for clients
- Draft media releases and opinion pieces when content is unavailable
- Continuous industry research for all my clients to propose the best story angles based on current affairs and trends
- Drawing up budgets for campaigns and sourcing relevant CE's
- Putting together invoices for clients and services providers
- Managing teams' timesheets in accordance with each client's retainer agreement
Account Manager - Main Client and media liaison - EVOLUTION PR
(2018-06 - 2019-08)
- Event planning and implementation
- Drafting releases and Opinion pieces
- Develop story angles
- Brief writers for press releases and opinion pieces
- Draft media interview pitches
- Developing new business prospects
- Acquire media interviews
- Draft media briefing documents
- Update monthly reports and coverage reports
- Attend all client meetings
- Liaison between client and all media
- Manage the account executive and PR assistant
- Assign them weekly tasks
PR Consultant (Equivalent to a Junior Account Manager) - MEROPA COMMUNIATIONS
(2016-02 - 2018-05)
- Plan and manage event logistics
- CSR strategy and implementation plans
- Compile and manage client internal publications. Brief writers edit stories and compile story diaries monthly
- Draft advertorials
- Compile content calendar
- Draft client profiles
- Draft staff Adhoc mailer when needed
- Compile client monthly billings
- Compile monthly reports
- Compile quarterly reports
- Compile budgets based on projects
- Compile Strategies
- Compile implementation plans
- Coverage reports
- Draft media releases
- Media monitoring daily
- Client media summaries (Weekly)
- Compile close-out reports after events
- Manage all the interns
- Compile job cards for all events and stakeholder relations
- Project manage the team
- Attend to media queries
- Set up client interviews accompanied by client briefing documents
- Conduct and manage client internal communications
- Media liaison
- Pitch media stories
Public Relations Practitioner - BLUE BULLS COMPANY
(2014-06 - 2014-10)
Public Relations Officer - BATHALE MEDIA
(2012-07 - 2012-12)
