Sales Representative – Colgate/Palmolive (Indirect Trade) at Pack n Stack (2025-08 – Present)
- Manage sales performance and visibility across wholesale and independent customers in the traditional trade channel.
- Drive distribution, stock flow, and merchandising standards to ensure optimal product availability.
- Build and maintain strong customer relationships to support sales growth and category expansion.
- Execute trade promotions, monitor order cycles, and ensure alignment with brand objectives.
- Strengthened Colgate/Palmolive's presence in key markets through strategic selling and territory optimization.
Field Manager – Heineken & Proforce Business Units at Smollan Group (2016-01 – 2025-01)
- Led a high-performing sales and merchandising team across multiple regions.
- Set and tracked sales targets per channel, developed quarterly business plans, and ensured flawless execution of promotions and product launches.
- Monitored call cycle adherence, route efficiency, and compliance to operational KPIs.
- Collaborated with regional managers and key stakeholders to drive market share growth and customer satisfaction.
- Oversaw team recruitment, onboarding, and performance management; mentored staff for career growth.
- Recognized for consistent execution excellence, team leadership, and strategic field development.
In-Store Specialist / Field Execution Lead at Brandhouse Field Services (2011 – 2015)
- Managed retail execution across major FMCG brands ensuring full compliance with planograms and promotions.
- Drove visibility and availability of key SKUs, improving category performance.
- Supported field operations, providing execution insights and performance reports to management.
Senior Merchandiser at Beverage Merchandising and Promotions (2008 – 2010)
- Oversaw in-store product displays, stock rotation, and visual standards.
- Coordinated promotional events and ensured on-time product availability.
Technician at Carl Zeiss Vision (2000 – 2008)
- Managed lens manufacturing and quality control processes.
- Retrenched due to organizational restructuring (May 2008).
