Donovan de Wee
Results-driven Field Manager and Sales Professional
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About
Results-driven Field Manager and Sales Professional with over 15 years of experience in FMCG operations, sales execution, and people management. Proven ability to drive growth, optimize field performance, and develop high-performing teams across retail and indirect trade channels. Known for strategic planning, cross-functional leadership, and execution excellence that consistently delivers measurable business outcomes.
Experience
Sales Representative – Colgate/Palmolive (Indirect Trade) at Pack n Stack (2025-08 – Present)
- Manage sales performance and visibility across wholesale and independent customers in the traditional trade channel.
- Drive distribution, stock flow, and merchandising standards to ensure optimal product availability.
- Build and maintain strong customer relationships to support sales growth and category expansion.
- Execute trade promotions, monitor order cycles, and ensure alignment with brand objectives.
- Strengthened Colgate/Palmolive's presence in key markets through strategic selling and territory optimization.
Field Manager – Heineken & Proforce Business Units at Smollan Group (2016-01 – 2025-01)
- Led a high-performing sales and merchandising team across multiple regions.
- Set and tracked sales targets per channel, developed quarterly business plans, and ensured flawless execution of promotions and product launches.
- Monitored call cycle adherence, route efficiency, and compliance to operational KPIs.
- Collaborated with regional managers and key stakeholders to drive market share growth and customer satisfaction.
- Oversaw team recruitment, onboarding, and performance management; mentored staff for career growth.
- Recognized for consistent execution excellence, team leadership, and strategic field development.
In-Store Specialist / Field Execution Lead at Brandhouse Field Services (2011 – 2015)
- Managed retail execution across major FMCG brands ensuring full compliance with planograms and promotions.
- Drove visibility and availability of key SKUs, improving category performance.
- Supported field operations, providing execution insights and performance reports to management.
Senior Merchandiser at Beverage Merchandising and Promotions (2008 – 2010)
- Oversaw in-store product displays, stock rotation, and visual standards.
- Coordinated promotional events and ensured on-time product availability.
Technician at Carl Zeiss Vision (2000 – 2008)
- Managed lens manufacturing and quality control processes.
- Retrenched due to organizational restructuring (May 2008).
Education
Bachelor's Equivalent in Business Management (Retail) – Regenesys Business School
