Dykoye D

Results-driven SEO Specialist and Digital Growth Expert with 10+ years of experience improving organic visibility, search rankings, traffic growth, and lead generation for brands across South Africa and international markets. Strong background in Technical SEO, Generative Engine Optimization (GEO), AI-driven search strategies, content optimization, web development, and performance marketing. Experienced in optimizing websites for both traditional search engines and AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, and other large language model (LLM) search environments.

Skilled in developing scalable SEO strategies using data analysis, automation, structured data, semantic search optimization, and user intent mapping. Combines technical expertise with strategic thinking to improve online visibility, conversion performance, and digital authority.

SEO Specialist & Digital Marketing Strategist - Bet Software | Hollywoodbets Group

(2022-01)

• Developed and implemented advanced SEO strategies that improved organic visibility and search performance across multiple digital platforms.
• Optimized websites for modern AI-powered search experiences, including Google AI Overviews and LLM-based search environments.
• Conducted technical SEO audits covering crawlability, indexing, site architecture, Core Web Vitals, structured data, and semantic relevance.
• Led keyword research and entity-based content strategies aligned with search intent and topical authority.
• Improved rankings, CTR, and user engagement through content optimization, metadata improvements, and internal linking strategies.
• Managed off-page SEO initiatives including backlink acquisition, outreach campaigns, and digital authority building.
• Executed Google Ads campaigns with focus on ROI, conversion optimization, and audience targeting.
• Implemented GTM tracking, GA4 reporting dashboards, and Looker Studio performance reports.
• Used tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, PageSpeed Insights, and AI tools for SEO workflows.
• Collaborated with developers, designers, and content teams to align SEO with business goals.

SEO Specialist & Web Developer - Afrimart Online

(2019-01 - 2022-12)

• Managed SEO and website optimization for multiple e-commerce and business websites.
• Redesigned websites to improve UX, mobile responsiveness, and conversion performance.
• Managed Google Ads campaigns and Google Merchant Center integrations.
• Conducted technical audits and implemented SEO fixes to improve rankings and crawl performance.
• Developed backlink strategies and improved off-page authority.
• Worked closely with content and development teams to improve organic growth.
• Monitored analytics and search performance to guide SEO decisions.

Digital Marketing & Web Developer - Fast Forward Marketing

(2015-01 - 2018-12)

• Built SEO-friendly websites for clients across different industries.
• Managed technical SEO implementation during website development.
• Optimized Google Ads campaigns and landing pages.
• Collaborated with marketing teams to align SEO with broader digital strategies.
• Maintained websites and improved performance, responsiveness, and user experience.
• Stayed updated with emerging trends in digital marketing and search technologies.

Front-End & Back-End Developer - SimpleCloud

(2013-01 - 2015-12)

• Developed full-stack websites and CMS-driven platforms.
• Customized WordPress, Drupal, and Magento solutions.
• Worked with platforms including Joomla, Umbraco, and Adobe CQ (AEM).
• Delivered custom web solutions for clients including OUTA and PinkDrive.
• Ensured websites followed best practices for performance, functionality, and SEO.

Freelance Digital Marketing Specialist - Part-Time Consulting

(2020-01 - 2020-12)

Provided digital marketing and SEO services for businesses during the COVID-19 period.

• SEO strategy implementation
• Google Ads management
• Website maintenance and optimization
• Performance tracking and reporting
• Multi-project digital campaign management

Degree - Information Technology - Damelin College (2010-01 - 2012-12)

Matric Certificate - Mawete High School (2007-12)