Events & Experiential Marketing Consultant at Independent Consultant (2025-05 – Present)
- Generated ZAR10M+ in sponsorship and partnership revenue by securing high value commercial collaborations that advanced brand objectives and delivered measurable partner ROI.
- Spearheaded the delivery of high profile brand experiences, integrating sponsorship, experiential marketing and live event execution into commercially successful campaigns.
- Directed activation budgets exceeding ZAR8M, safeguarding financial performance while delivering premium experiences to exceptional execution standards.
- Cultivated strategic relationships with sponsors, executive stakeholders, agencies and suppliers, strengthening long term partnerships and expanding commercial opportunities.
- Negotiated sponsorship agreements, supplier contracts and venue partnerships that maximised commercial value while protecting brand integrity and operational excellence.
- Orchestrated multidisciplinary teams across planning, production and onsite delivery, ensuring seamless execution of complex, high profile activations.
- Designed sponsorship strategies, executive proposals and activation concepts that secured new business and enhanced partner engagement.
- Measured campaign performance through commercial reporting and stakeholder insights, driving continuous improvement and stronger returns on future activations.
Freelance Event Producer (Experiential Marketing) at Freelancer (2024-10 – 2025-04)
- Delivered 25+ experiential marketing campaigns, exhibitions and corporate events for international clients across the UAE, consistently achieving client objectives and premium execution standards.
- Directed multimillion rand activation budgets, optimising financial performance while delivering complex projects on schedule and within budget.
- Coordinated 30+ suppliers, production partners and venue teams, ensuring seamless execution across multiple high profile activations.
- Produced comprehensive production schedules, operational plans and post event reports that improved project delivery and informed future activations.
- Strengthened client relationships through consistent delivery, contributing to a 95% client satisfaction rate and repeat business opportunities.
Event Director at M Crystal Events & Venue (2024-06 – 2024-09)
- Directed large scale corporate events, venue transformations and experiential activations from concept through execution, delivering premium guest experiences aligned with client objectives.
- Oversaw production teams, suppliers and operational logistics, ensuring projects were delivered on time, within budget and to exceptional quality standards.
- Coordinated cross functional teams to execute complex corporate events while maintaining seamless communication across clients, suppliers and venue operations.
Founder and Creative Director at Bespoke Events SA (2022-01 – 2024-04)
- Produced 30+ exhibitions, conferences and experiential events annually, attracting over 8,000 attendees while managing event budgets exceeding ZAR5 million.
- Generated more than ZAR4.5 million in sponsorship revenue by securing strategic commercial partnerships that strengthened event profitability and sponsor value.
- Executed integrated marketing and sponsorship activations across 80+ exhibitors and 25+ sponsors, increasing exhibitor participation by 40% and event attendance by 30%.
- Partnered with globally recognised brands including BMW, Jameson and L'Oreal Paris to deliver high impact brand activations that enhanced audience engagement and commercial outcomes.
- Optimised supplier management and operational planning, reducing installation timelines by 25% while improving delivery efficiency across large scale events.
- Negotiated supplier, venue and sponsor agreements that maximised commercial value while maintaining premium execution and operational excellence.
Junior Event Producer at Aquaria Events & Entertainment (2020-08 – 2021-12)
- Delivered more than 70 corporate, hospitality and private events, supporting projects ranging from intimate functions to productions exceeding 500 attendees.
- Executed experiential marketing campaigns and sponsorship activations that strengthened brand visibility and audience engagement for entertainment, hospitality and lifestyle clients.
- Supported end to end project delivery through supplier coordination, production planning and onsite execution, ensuring consistently high service standards.
Event Operations Volunteer at Peermont Group (2018-11 – 2020-02)
- Supported the delivery of VIP hospitality experiences, corporate functions and premium guest events within one of South Africa's leading hospitality groups.
- Coordinated venue operations, supplier logistics and guest services, contributing to seamless event execution and elevated customer experiences.
- Developed a strong foundation in premium hospitality, operational planning and client service while working within fast paced event environments.
