Edward Wicks

Strategic and multifunctional business leader with over 15 years of experience leading technological, operational, and cultural reforms, optimising bottom-line savings, driving revenue, profitability, and financial performance. Proficient in using solid expertise and cross functional performance management in all elements of commercial operations. Use detailed insights and implement business alignment, standardisation, and process improvements, that drive customer relationship management, marketing, and sales strategies.

Skilled at comprehending and utilising cutting-edge technology for both internal and external gains.

• Proven track record in transformation to deliver industry leaders in product innovation.
• Great aptitude for identifying opportunity “gaps”, by analysing and interpreting market trends.
• Demonstrated success designing effective corporate, sales, and marketing plans to assure profitability and long-term company viability, whilst exceeding relevant KPI’s and meeting expectations of key stakeholders.

Areas of Expertise

• Strategic Planning
• Digital transformation
• Financial Analysis & Planning
• Negotiations & Networking
• Customer Relationship Management
• Technology Ecosystem Management
• Strategic Partnership Development
• Sales Management
• Digital Marketing
• e-Commerce
• Product Development
• Marketing Management
• Transformative Leader
• Business Re-Engineering
• Change Management
• Market Research & Insights
• Supply Chain Optimisation
• Mobile Financial Services
• Start Ups

C-level commercial executive who helps companies build and leverage brands, products, sales, technology and digital customer experience, so they can drive revenue and profitability.

2:1 Honours degree from Edinburgh University along with executive business and technology training.