Elmarie Kruger

I have 14 years of experience in advertising and marketing. Although my portfolio mainly includes pharma communications, I would like to expand my knowledge into the finance sector. A bit about me and what I do:

• Writing intelligent, clear, concise, original copy
• The creation of original concepts that result in effective and compelling communication
• Self-motivated with the ability to manage multiple projects
• Ability to work effectively within a team to develop solutions that emerge from a strategic foundation
• Meticulous attention to detail and overall product quality, QA
• Ability to develop creative copy that goes beyond marketing tactics and ties in to emotive ideas that engage customers
• Understanding different language styles that appeal to various target markets
• Ability to conceive and develop solutions individually as well as in a collaborative environment
• Confidence in presenting my work
• Excellent written and verbal communication skills

I’ve been actively involved in the advertising industry for the past 14 years.

My day-to-day job as a copywriter specialising in Pharma, involves taking a medical product and finding a creative and unique way to deliver a message regarding it. Often, these projects are information based, providing Healthcare Professionals and Patients/Consumers with information about the nature of the medication and its mode of action. As a medical copywriter, it’s my task to take highly scientific subjects and breathe life into it.

My job often entails finding a way to make something that's quite complicated, interesting.

BA degree in brand communications and marketing