Elvis Rapetswa

Results-driven Digital Campaign Manager and Media Strategist with 4+ years of experience across media, FMCG, and consulting sectors. Proven ability to grow revenue, optimise multi-channel campaigns, and translate data into strategic decisions. Delivered R981K (+15.6% YoY) in incremental sponsored content revenue at Daily Maverick through hands-on campaign optimisation and client development.

Skilled in performance marketing, stakeholder engagement, and digital tools including GA4, Google Ad Manager, HubSpot, and Sailthru. Equally comfortable in fast-paced newsroom environments and corporate account management settings.

Digital Campaign Manager | Ad Operations & Performance Marketing at Daily Maverick (2025-04 – Present)

• Drove R981K in sponsored content revenue growth (+15.6% YoY) by optimising campaign performance, tightening client feedback loops, and refining content strategy across key accounts.
• Manage end-to-end delivery of digital advertising campaigns via Google Ad Manager and Sailthru, consistently meeting or exceeding client KPIs on CTR, impressions, and engagement.
• Generate actionable performance reports using GA4 and Momently, translating raw data into strategic recommendations presented directly to clients and senior stakeholders.
• Execute A/B testing and on-page SEO strategies to improve sponsored content engagement and conversion rates.
• Coordinate asset delivery, campaign scheduling, and reporting across 10+ concurrent accounts, maintaining zero missed deadlines since appointment.

Account Manager | Client Growth & Revenue Strategy at Coca-Cola Beverages South Africa (2024-07 – 2025-03)

• Managed a portfolio of 50+ key accounts across the territory, consistently achieving 90–100% of daily sales targets and 70–100% of volume targets through proactive relationship management and strategic upselling.
• Conducted regular market and competitor analysis to identify volume opportunities, informing stock and pricing recommendations to optimise territory performance.
• Presented monthly performance insights and growth strategies to senior stakeholders, contributing to national campaign planning.
• Maintained strong client retention across a 50+ account portfolio by delivering consistent service, resolving issues proactively, and identifying new distribution opportunities within the territory.

Communications Assistant | Brand & Digital Content at Sampoko Consulting and Projects (2022-01 – 2024-06)

• Developed and executed integrated communication strategies that increased audience engagement by 15% across digital channels, supporting brand positioning for multiple client accounts.
• Managed social media content calendars, copy creation, and community management across LinkedIn, Facebook, and Instagram, growing combined following by [add figure if available].
• Supported stakeholder communication campaigns for clients in the mining and public sector, producing reports, presentations, and briefing documents to tight deadlines.
• Contributed to brand strategy workshops, providing insights on audience behaviour and digital channel performance to guide client decision-making.

BA Honours in Communications (Advanced Corporate Comm) – North-West University (2022)

BA in Tourism Management – North-West University (2021)