Emily van Wyk

Creative digital copywriter with experience developing brand-led content across social media, digital campaigns, email marketing and traditional advertising. Skilled at translating brand strategy into engaging, audience-focused copy that strengthens connections between brands and consumers. Experienced working in fast-paced agency environments, collaborating with designers, strategists and account teams to deliver integrated campaigns across multiple platforms.

Junior Copywriter at Ninety9Cents (2025-07 – Present)

• Develop campaign concepts and copy across social media, digital, and traditional channels for national consumer brands.
• Create platform-specific copy for Instagram, TikTok, Meta, websites, emailers, promotional campaigns and digital activations.
• Led copy and supported conceptual development for the launch of BuzzBallz into the South African market, creating brand messaging, social content and campaign assets to introduce the product to local consumers.
• Translate brand strategy and consumer insights into engaging copy aligned with brand tone of voice and marketing objectives.
• Collaborate with designers, strategists, and account teams to deliver integrated campaigns from concept through to execution.
• Write always-on content, promotional messaging and campaign assets across FMCG, retail, sport and automotive industries.
• Contribute to creative ideation sessions, campaign development and content strategies across multiple platforms.

Copywriter Internship at DUKE (2025-02 – 2025-07)

• Supported creative teams in developing campaign concepts, social media copy and brand communication.
• Wrote copy across digital and traditional advertising formats.
• Collaborated with art directors and creative teams to ensure consistent brand messaging.
• Developed copy for client campaigns including JiVE and MidSquare.

Advanced Diploma in Copywriting – Red & Yellow - Creative School of Business (2024)

Short Course in Copywriting for Digital Marketing – University of Cape Town (2022)

BA in Film Studies, Media and Writing – University of Cape Town (2021 – 2023)

BA in Humanities – University of Cape Town (2021 – 2023)