Emily Wedepohl

Marketing Professional

Talent

Brooklyn, City of Cape TownMember since February 4, 2026

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About

My name is Emily – I’m a passionate people-person with a background in marketing, content creation and community management.

I am a detail-oriented, hard-working fast learner with a strong work ethic and a knack for customer engagement.

I’m looking for a customer-facing role that will allow me to harness my outgoing – dare I say bubbly – personality to add value to your business.

Experience

CityROCK Johannesburg

Gym Assistant

October to December 2015

This role involved working at the front desk of the CityROCK Johannesburg indoor climbing gym and included the following responsibilities:

Answering customer queries and complaints
Giving customers tours of the facility
Assisting customers with purchases (day passes, memberships, food & beverages) and rentals (climbing gear)
Conducting safety walks to ensure all customers are using best practices and climbing safely

CityROCK Cape Town

Gym Assistant

February 2016 to May 2016

This role involved working at the front desk of the CityROCK Cape Town indoor climbing gym and included the following responsibilities:

Answering customer queries and complaints
Giving customers tours of the facility
Assisting customers with purchases (day passes, memberships, food & beverages) and rentals (climbing gear)
Conducting safety walks to ensure all customers are using best practices and climbing safely
Facilitating children's birthday parties (safety briefing, leading games, belaying)

Alchemy Communications

Copywriter & Marketing Assistant

January 2020 to February 2021

I was employed by Alchemy Communications after two years of working as a freelance writer for its founder, Lara Potgieter, during my time at university. This role involved copywriting, content writing, proofreading & editing, photography, and social media management for multiple clients in the health & wellness, online education, and financial services industries, and included the following responsibilities:

Writing & editing content including magazine articles, blogs, book reviews, press releases, interviews, social media captions, website copy, and newsletters
Planning marketing strategies and content calendars
Creating, scheduling and promoting posts on Facebook and Instagram
Paid advertising on Facebook and Instagram
Photographing products for social media posts

CityROCK Indoor Climbing

Content Creator & Community Manager

March 2021 to March 2025

During my time at CityROCK (which comprises three indoor climbing gyms and an outdoor gear shop) I worked in the marketing team as the resident writer, with other tasks including photography, video creation, event planning, social media management, and website content creation & management. The responsibilities of this role included:

Writing & editing content including social media captions, newsletters, blogs, website copy, press releases, and interviews
Photography for blogs, product promotions, marketing campaigns and social media posts
Planning, shooting and editing videos for blogs, product promotions, marketing campaigns and social media posts
Creating and scheduling posts on Facebook and Instagram
Planning marketing strategies and content calendars
Event planning and on-site coordination
Front-end website management including content creation and publishing, community forum management and minor site maintenance (WordPress)
Creating e-commerce product listings including editing product descriptions and applying SEO principles

James Findlay Collectable Books

Shop Assistant

July 2025 to November 2025

This role involved assisting at a wonderful antique bookshop, with responsibilities including:

Event planning and coordination
Customer service and sales
Editing product descriptions and creating product listings on shop website
Packing orders and arranging order delivery
Designing promotional material including flyers, posters, business cards and stickers
General maintenance including organising and cleaning products, unpacking stock, and cleaning the shop