Marketing Professional
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My name is Emily – I’m a passionate people-person with a background in marketing, content creation and community management.
I am a detail-oriented, hard-working fast learner with a strong work ethic and a knack for customer engagement.
I’m looking for a customer-facing role that will allow me to harness my outgoing – dare I say bubbly – personality to add value to your business.
This role involved working at the front desk of the CityROCK Johannesburg indoor climbing gym and included the following responsibilities:
February 2016 to May 2016
This role involved working at the front desk of the CityROCK Cape Town indoor climbing gym and included the following responsibilities:
Copywriter & Marketing Assistant
January 2020 to February 2021
I was employed by Alchemy Communications after two years of working as a freelance writer for its founder, Lara Potgieter, during my time at university. This role involved copywriting, content writing, proofreading & editing, photography, and social media management for multiple clients in the health & wellness, online education, and financial services industries, and included the following responsibilities:
Content Creator & Community Manager
March 2021 to March 2025
During my time at CityROCK (which comprises three indoor climbing gyms and an outdoor gear shop) I worked in the marketing team as the resident writer, with other tasks including photography, video creation, event planning, social media management, and website content creation & management. The responsibilities of this role included:
July 2025 to November 2025
This role involved assisting at a wonderful antique bookshop, with responsibilities including:
Film & Television Studies
2019 (GPA 68.95)
Film Studies & English Literature
2016–2018 (GPA 76.93)
2015 (GPA 85.42, 7 distinctions)
