Erika Hearnshaw

A seasoned Senior Marketing Manager with extensive experience facilitating the development and execution of digital marketing and brand strategies to achieve established marketing and organizational objectives. Proficient in ensuring that implemented plans increase the organization’s market share and maximize revenues while leading effective promotional and advertising campaigns. I consider myself a strategic, innovative and creative thinker with an in-depth understanding of the fast-paced, ever-changing digital, market and packaging environment.

In addition, I leverage the aptitude to maintain awareness of the organization’s competitive market landscape to identify expansion opportunities and industry developments in the enterprise environment.

I'm responding to your job posting for a marketing manager. I have built and promoted advertising, marketing, retail, finance, and manufacturing brands for over 20 years. As Manager of Creative Branding and Digital Marketing, I am in charge of ATL, BTH, product packaging, media planning, and ad placement for well-known global brands.

My innovative problem-solving abilities set me apart. Many clients have praised my innovative marketing campaigns. It was an honour to work on brand strategy, marketing leadership, CI development, and brand direction and design with global and nationally well-known brands such as Tiger Brand, Unilever, Standard Bank of South Africa, City & Guilds United Kingdom, and Rolls Royce during my time in the market.

I possess dual certifications in digital management and social media marketing. I possess a Certificate of Higher Achievement in Sales and Marketing Management, as well as several more qualifications in the field of marketing, which serve to further my skills in marketing management. I have also completed an advanced course in business management.