Esther Naidoo
Senior Content Creator
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About
Senior Content Creator at Pedros Group with experience developing high-impact digital content across multiple brands. Specialises in creating original, platform-specific content concepts tailored to brand identity and audience engagement. Strong background in visual storytelling, food styling, campaign ideation, and fast-paced content production for social and marketing channels.
Skilled in translating marketing objectives into creative executions that drive engagement and brand visibility. Passionate about innovative content creation with a focus on consistency, quality, and creative differentiation.
Experience
Senior Content Creator - Pedros Group - Durban
(2023-08)
- Lead creative direction for marketing campaigns aligned with brand strategy
- Develop original content concepts across multiple brand platforms
- Perform food styling to ensure high-quality visual output
- Manage and coordinate creative teams for smooth project execution
- Plan and schedule shoots and content production timelines
- Create and manage content calendars for consistent output
- Lead casting for campaign talent and productions
- Manage influencer campaigns from briefing through to execution
Education
Course - Facebook Ads & Facebook Marketing Mastery 2025 - Udemy (2025)
Course - Digital Photograph Course - PixelCraft Training (2025)
BEd - Foundation Phase - Unisa (2023)
BTech - Hospitality Management - DUT (2014)
