Esther Naidoo

Senior Content Creator at Pedros Group with experience developing high-impact digital content across multiple brands. Specialises in creating original, platform-specific content concepts tailored to brand identity and audience engagement. Strong background in visual storytelling, food styling, campaign ideation, and fast-paced content production for social and marketing channels.

Skilled in translating marketing objectives into creative executions that drive engagement and brand visibility. Passionate about innovative content creation with a focus on consistency, quality, and creative differentiation.

Senior Content Creator - Pedros Group - Durban

(2023-08)

• Lead creative direction for marketing campaigns aligned with brand strategy
• Develop original content concepts across multiple brand platforms
• Perform food styling to ensure high-quality visual output
• Manage and coordinate creative teams for smooth project execution
• Plan and schedule shoots and content production timelines
• Create and manage content calendars for consistent output
• Lead casting for campaign talent and productions
• Manage influencer campaigns from briefing through to execution

Course - Facebook Ads & Facebook Marketing Mastery 2025 - Udemy (2025)

Course - Digital Photograph Course - PixelCraft Training (2025)

BEd - Foundation Phase - Unisa (2023)

BTech - Hospitality Management - DUT (2014)