Ettiene Kaffer

Results-driven External Sales Representative with over 8 years of experience in retail distribution and FMCG sales. Proven ability to build strong client relationships, identify new business opportunities and consistently achieve sales targets. Skilled in territory management, sales analysis, customer engagement and driving revenue growth.

External Sales Representative - Kuuno

(2022-01 - 2025-06)

• Managed and expanded retail customer base within assigned territory.
• Identified and secured new business opportunities.
• Achieved and exceeded monthly sales targets.
• Built long-term client relationships to ensure repeat business.
• Analysed sales trends to optimise product placement and promotions.

External Sales Representative - Clearworld Suppliers

(2021-09 - 2022-12)

• Distributed products to various retailers.
• Maintained strong client relationships and provided tailored solutions.
• Promoted seasonal offers and clearance campaigns.
• Monitored stock levels and ensured effective merchandising.

External Sales Representative - Kuuno

(2018-01 - 2021-12)

• Managed customer accounts and maintained consistent sales growth.
• Conducted regular store visits to strengthen partnerships.
• Processed new orders and handled returns professionally.
• Implemented promotional activities to increase product visibility.

External Sales Representative - Country in a Box

(2015-01 - 2017-12)

• Sold and distributed products to retail outlets.
• Built strong client relationships and maintained customer loyalty.
• Identified new sales opportunities within assigned territory.
• Delivered excellent customer service and post-sale support.

Matric Certificate - Bernardino Heights