Creative visual merchandise coordinator / manager
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My working career started in retail as a window dresser / in-store Visual Merchandiser. I then moved to a Management role managing a VM team.
My career has then taken me into a head office level ,both in a value retailer space as well as high end fashion brands.
My creativity drives my passion to consistently create and maintain a satisfying customer experience within the retail sector.
My current functions are to ensure brand continuity through all stores and have a direct impact on the visual presentation of one of the top menswear fashion brands In South Africa; Relay Jeans, Markham & UNION-DNM.
I have an influential role on predicting trends and adopting them to remain true to the brands essence.
I have an instinctive feel about trends and customer shopping need and transcend this with the retail space.
Window Dressing / in-store Visual Merchandising for Truworths Western Cape and Garden Route stores. Executing Seasonal launches & promotional activities. Training of store staff on basic VM principles & seasonal activities. Delivery of display decor & signage to Western Cape Stores. Truworths Head Office & Stores September 2002 - October 2004 (Traveled oversees for 2 years) November 2007 - October 2011
Management Role which included full exposure to store operational management functions. Signing off the Window & in-0store customer experience, Executing departmental layouts, signage & categories in-store. Managed a team of 10 - 12 Visual Merchandise staff members Hosting seasonal launch workshops from head office teams. Woolworths Stores October 2011 - March 2016
Ensuring Visual Merchandise strategy & standards are met within Shoe categories for all stores Effective communication with regional management teams in the field Conducted store visits nationally & conducting training interventions. Strategic planning to ensure campaigns are launched, logistics of visual merchandise material & equipment to stores Writing visual merchandise principles for seasonal look books to stores Collaboration with third party Marketing Agencies Sourcing new visual merchandising equipment & new suppliers Pepkor Specialty Brands: Shoe City April 2016 - January 2020
Ensuring visual merchandise standards, plans, promotional activity & Seasonal layouts are met in all stores.
Booklets, monthly look books & weekly store communication briefing to stores. Effective communication by monthly training of staff & regional management teams in-store & via "Dunns Radio" weekly slot sessions. Collaboration with design teams , buying, planning & social media teams when launching weekly & monthly campaigns. Production / logistical processes by ordering of monthly campaign signage New store openings involved in the process from start to finish Daily system tools: Microsoft office, Photoshop, RMS printing system, Google Suite Pepkor Specialty Brands: Dunns Clothing February 2020 - October 2022
Ensuring visual merchandise strategy is executed in all stores in accordance to brand direction. Communication and direction given to regional field management & teams in the form of seasonal workshop Conceptualise and strategise ways to improve the customer journey / experience Align with brand manager in terms of photography direction for the season Compile monthly Visual Books, Seasonal layout Books, Style Guide video content & ad-hoc Communication briefs. Compile design briefs and ordering of collateral for New store opening Daily systems tools; InDesign, Photoshop, iMovie & Microsoft office (Outlook, Word, Excel, Powerpoint) TFG: Markham, Relay Jeans & UNION-DNM October 2022 - Present
Jan 2023 Adobe InDesign Short Course AAA School of Advertising
Feb 2018 - Nov 2018
Feb 2018 - Nov 2018 Principles of Marketing Business Management Marketing Communication
Woolworths Nov 2011 - Nov 2012, Internal MIT completed (Management in Training Course)
