Fatima Omar

A dedicated and creative individual with extensive experience in fashion styling, photography, sales, and visual merchandising. Currently pursuing a BCom in Digital Marketing, I am looking to leverage my skills and education to contribute to innovative marketing strategies and brand development in a dynamic organization.

Visual Commercial - Zara - Cape Town

(2025-02)

• Conduct sales analysis and trend forecasting to drive commercial strategies and boost product performance.
• Align visual merchandising with marketing objectives to increase store traffic and brand engagement.
• Manage and train staff to execute campaigns and seasonal launches in line with Zara's global digital strategies.
• Monitor consumer behavior and adapt product presentation to optimize conversion rates and customer experience.

Regional Visual Merchandiser - The Surtee Group

(2022 - 2024)

Responsible for overseeing the visual presentation and brand image of 6 luxury brands

• Create and execute creative visual strategies to boost brand visibility and increase sales
• Oversee day to day operations

Sales & Brand Consultant - Giorgio Armani, The Surtee Group - Johannesburg, South Africa

(2019 - 2022)

• Delivered personalized styling and client experience, increasing customer loyalty and retention.
• Consistently exceeded sales targets by leveraging upselling and cross-selling strategies.
• Supported product launches and aligned merchandising with digital brand campaigns.

Photographer - Edcon - Johannesburg, South Africa

(2018 - 2019)

• Created content for marketing campaigns, catalogs, and online platforms.
• Edited and retouched images to align with digital brand guidelines.
• Collaborated with creative teams on visual content strategies across platforms.

Bachelor of Commerce (BCom) - Digital Marketing - MANCOSA (2023)