Felix Kaboto

MarTech integration specialist with 7+ years across marketing technology, analytics implementation and digital marketing, including 4+ years delivering measurement solutions for 100+ client accounts at WebFX. Specialises in server-side GTM, conversion APIs, BigQuery pipelines, CRM integrations and privacy-aligned tracking. Led implementations that recovered 15-30% more attributable conversion data, reduced analytics audit turnaround by 33%, and automated workflows saving approximately 20 hours per month.

Lead MarTech Technologist at WebFX (2024-06 – Present)

• Lead end-to-end analytics engagements for enterprise clients, owning strategy, implementation, review, and client communications from kickoff to sign-off, and serving as the final technical escalation point across 100+ accounts
• Increased tracked conversions by 15-30% for clients migrated to server-side tracking (sGTM on GCP) with cross-platform Conversions API integrations, recovering data lost to ad blockers and iOS privacy restrictions
• Engineered automated ELT pipelines streaming raw event data and offline CRM conversions into BigQuery, using SQL for identity matching and attribution analysis
• Built an AI-powered client audit agent that reduced analytics audit time from 3 days to 2 days (33% faster) while catching tracking gaps that manual audits missed
• Developed a real-time monitoring system that continuously audits client tracking setups and alerts on data drops or broken events, preventing silent data loss
• Implemented privacy-compliant measurement with custom JavaScript event listeners and Advanced Consent Mode v2, ensuring GDPR and POPIA compliance while preserving first-party data
• Own team enablement and technical standards: run the continuous learning program, mentor 4 technologists, test and validate updated tracking solutions before rollout, publish a recurring internal MarTech newsletter, and maintain the documentation library (CAPI checklists, GA4 best practices, enhanced conversions QA)
• Automated internal operations with n8n AI agents, including a daily prioritization briefing that saves ~20 hours/month

MarTech Technologist at WebFX (2022-06 – 2024-06)

• Integrated client analytics with Salesforce and HubSpot CRMs, enabling full-funnel visibility from first ad click to closed revenue
• Standardized web analytics frameworks, data layers, and GTM implementations across high-traffic client websites
• Built automated Looker Studio dashboards that replaced manual campaign reporting for client teams
• Developed custom eCommerce tracking solutions and configured enterprise consent management under strict security and privacy constraints

Digital Marketing Specialist at Mama Money (2021-02 – 2022-05)

• Ran multi-channel acquisition and lifecycle campaigns (SEO, PPC, paid social, email, push notifications, SMS, blog content) for a leading African fintech remittance company, contributing to measurable new-user growth
• Grew Facebook audience from ~45K to 100K followers (+122%)
• Ran influencer marketing campaigns end-to-end and set up custom attribution tracking to measure ROI per creator
• Built automated email workflows with list segmentation to improve retention

Social Media Coordinator at Mama Money (2019-03 – 2021-02)

• Ran all social media initiatives across Facebook, Twitter, Instagram, and LinkedIn: content planning, live streams, cross-agent content coordination, and brand guideline compliance
• Reported on platform performance to inform content strategy, and owned brand protection by identifying and shutting down duplicate and unofficial accounts

Web Designer & Developer at Lomeditechies (2018-11 – 2021-10)

• Designed and built responsive, performance-optimized websites applying technical SEO best practices
• Advised clients on e-commerce platform selection (WooCommerce, Shopify, BigCommerce) and configured domains, email servers, and website security
• Installed and configured analytics measurement scripts on client sites; conducted ongoing performance and security reviews

BSc in Computer Science – University of the People (2019 – 2024)