Gregory Sathekge

Performance-driven Graphic Designer and Web Developer with 8+ years of experience bridging the gap between structural brand identity and lightweight, functional web deployment. Specialized in system-led design, transforming fragmented visual requirements into rigid, constraint-driven frameworks that ensure consistency across digital, print, and operational touchpoints. A technical advocate for performance and purity, I favor zero-dependency, vanilla HTML/CSS/PHP environments and AI-augmented workflows to deliver lean, high-integrity solutions.

Lead Visual Identity & Brand Systems Designer at Atlantic "APARA O TLALE" (2021-12 – 2022-10)

Led visual identity and brand systems design for Atlantic organization

• Brand Governance: Developed a comprehensive brand strategy and visual identity system, translating core brand values into scalable design rules for web, print, and custom garment manufacturing.
• Technical Deployment: Directed the end-to-end design and development of the brand's web infrastructure, focusing on cohesive UI/UX and optimized performance metrics to drive user engagement.
• Result: Successfully diversified revenue streams through a unified product line and optimized web presence, resulting in measurable increases in market visibility and conversion.

Digital Communications & Strategy Specialist (Contract) at Mutatec (2020-10 – 2021-03)

Provided digital communications and strategy consulting services

• Project Documentation: Developed a standardized documentation framework to record technical consultations and strategy calls, ensuring "Zero-Loss" communication during handoffs to development teams.
• Technical Discovery: Facilitated expert-led consultations to walk clients through SEO performance audits and technical web updates, bridging the gap between high-level strategy and backend execution.
• Result: Improved remote collaboration efficiency and eliminated revision bloat by maintaining a "Single Source of Truth" for all client-approved technical specifications.

Senior Graphic Designer & Web Development Lead at Websites 4U (2017-10 – 2020-03)

Led graphic design and web development initiatives for Websites 4U

• Design-to-Dev Integration: Architected unified Brand Identity Systems and deployed custom WordPress solutions, ensuring all creative outputs adhered to rigid structural grids and typographic hierarchies.
• Client Alignment: Led technical discovery sessions to translate abstract client visions into actionable UI/UX wireframes and project specifications, reducing project revision cycles.
• Result: Streamlined the design-to-development pipeline and converted cold interest into long-term partnerships by demonstrating the value of scalable systems over isolated assets.

Digital Identity & Social Systems Designer at IBD Click (2017-03 – 2020-05)

Designed digital identity and social media systems for IBD Click

• Modular Content Systems: Engineered social media strategies and visual content systems, creating reusable design components that allowed for rapid, high-quality execution across various platforms.
• Iterative Methodology: Refined creative concepts using an iterative design process and market research to pivot visual strategies without compromising the core structural integrity of the brand.
• Result: Optimized brand messaging efficiency and ensured all visual outputs remained strictly aligned with client business objectives and target audience data.

Higher Certificate in Creative Development in Creative Development – Vega School of Brand Leadership (2017)